From PowerBar to JAMBAR: Jennifer Maxwell on Fueling Athletes, Raising 6 Kids, and Life Beyond Running

What happens when your identity as an athlete evolves, but your passion for movement, innovation, and challenge stays the same? In episode 134 of The Eat for Endurance Podcast, I’m joined by Jennifer Maxwell, co-founder of PowerBar and creator of JAMBAR, to talk about running, entrepreneurship, fueling a large, active family, and finding new passions later in life. Jennifer helped launch the global bar category back in 1985 with her husband, long before fueling strategies became a core part o...