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The Drake Insights Podcast: Daily Summaries Delivered
by Drake Strategic
This is the Drake Insights Podcast, your weekly dose of cutting-edge senior living marketing insights. Your host, Natasha Drake from Drake Strategic, will bring you bold ideas, proven strategies, and inspiring stories – straight from the experts – to help you dominate in today’s competitive market. Tune in each episode for actionable tips and insider secrets to outsmart the competition and future-proof your success. So tune in and let’s conquer the senior living marketing landscape together!
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- Yesterday21 min
Ep 41 - What Needs to Change in Senior Living? Live from LeadingAge 2026
What is one thing we need to STOP doing in senior living, and what should we be doing differently? Live from LeadingAge 2026 in Philadelphia, I asked senior living professionals from across the country this one question. And the responses did not disappoint! In this special episode of The Drake Insights Podcast, almost 30 industry voices share their perspectives on the practices, assumptions, and approaches that may be holding senior living back—and what we can do differently. From challenging outdated perceptions of older adults and rethinking the communities we build to improving sales and marketing strategies, embracing technology, strengthening resident engagement, and putting people first, this conversation covers a little bit of everything! To learn more, visit Drake Strategic at https://www.drakestrategic.com/ Full YouTube Episode: https://youtu.be/fyi0EwE1qmU
- 4 weeks ago43 min
Ep 40 - Solo Aging Is Growing: Are We Ready? with Dr. Sara Zeff Geber
As more older adults face aging without traditional family support, an important question emerges: Who will be there when they need help, and how prepared are our aging services systems to support them? In Episode 40 of The Drake Insights Podcast, host Natasha Drake sits down with Dr. Sara Zeff Geber, the nationally recognized expert who coined the term "Solo Ager" and author of "Essential Retirement Planning for Solo Agers." Together, they explore the realities of solo aging, challenge traditional assumptions about independence and aging in place, and discuss what individuals and senior living organizations need to be doing differently to prepare for this growing population. To learn more, visit Drake Strategic at https://www.drakestrategic.com/ or Sara and her work at https://sarazeffgeber.com Full YouTube Episode: https://youtu.be/Fs9xkWltpc8
- Sep 16, 202655 min
Ep 39 - How Continuing Care at Home Expands the Future of Senior Living
What if one of the biggest growth opportunities for senior living isn’t another building — but expanding how we serve older adults beyond the community walls? In Episode 39 of The Drake Insights Podcast, Natasha Drake sits down with Amanda Young, founder of MAL Consulting and a leading expert in Continuing Care at Home, to unpack a model that may be far more powerful than many senior living organizations realize. Continuing Care at Home isn’t simply home care, and it isn’t a replacement for the life plan community. It can expand an organization’s mission, strengthen its pipeline, better serve long waitlists, create new revenue opportunities and provide older adults with another way to plan proactively for their future. To learn more, visit Drake Strategic at https://www.drakestrategic.com/ or MAL Consulting: https://malconsulting.co/ Full YouTube Episode: https://youtu.be/hJQaz_MtSpw
- Sep 8, 202615 min
Ep 38 - Senior Living Doesn’t Need More Marketing. It Needs Better Strategy.
After several conversations with senior living operators recently, I kept hearing the same thing: confusion around what they actually need to do to reach their occupancy and growth goals. Before we start talking about leads, campaigns, direct mail, digital spend or marketing budgets, we need to answer a much more important question: What does success actually look like for your organization? Because the answer isn't the same for every community. In Episode 38, I share why senior living organizations need to start with the operational reality, historical data and business goals first — and then build a marketing strategy around what will actually move the needle. We also need to be more honest as an industry about what communities truly need, what they don't, what they're paying for and what results they should realistically expect. To learn more, visit Drake Strategic at https://www.drakestrategic.com/ Full YouTube Episode: https://youtu.be/CtcFG1chpXA
- Aug 26, 202646 min
Ep 37 - Why Senior Living Leaders Struggle and What They Really Need with Erin Thompson
Senior living leaders are expected to manage people, regulations, occupancy, financial performance, family expectations, culture and constant change—but many are never given the practical leadership development they need to navigate those responsibilities in real time. In episode 37 of The Drake Insights Podcast, I sit down with Erin Thompson, founder of Aspire for More with Erin and the 100% Leader program, to talk about what senior living leaders are really struggling with—and why so much of it comes back to leadership, trust and communication. Erin has spent more than 20 years in senior living, including as a sales director and executive director, and now works directly with leaders across the industry. She brings a perspective rooted not just in leadership theory, but in what it actually feels like to lead inside a senior living community. Erin also shares how investing in one leader’s growth can influence an entire team—and ultimately impact culture, retention and occupancy. To learn more, visit Drake Strategic at https://www.drakestrategic.com/ or Aspire for More with Erin: https://aspireformorewitherin.com and the 100% Leader Program: https://the100percentleader.com/ Full YouTube Episode: https://youtu.be/25ZmWeHqO0c
- Aug 4, 202647 min
Ep 36 - Brand Is Culture: How Kendal Evolved a 50-Year Legacy Brand
A brand refresh is never just about a new logo, updated colors or modernized design—especially when an organization has more than 50 years of history, deeply rooted values and multiple communities with distinct identities. In Episode 36 of The Drake Insights Podcast, host Natasha Drake welcomes Morgan Lamphere, Senior Director of Marketing at Kendal, to share the story behind Kendal’s organization-wide brand evolution. Morgan takes us inside the thoughtful, multi-year process of modernizing the Kendal brand while protecting the culture, heritage and Quaker values that have shaped the organization for decades. This conversation is an important reminder that brand is not simply a marketing exercise. Brand is culture—and the strongest brands are built through listening, collaboration and shared ownership. To learn more, visit Drake Strategic at https://www.drakestrategic.com/ or Kendal at https://www.kendal.org/ Full YouTube Episode: https://youtu.be/GkNPaq-OFmI
- Jul 1, 202643 min
Ep 35 - From Click to Connection: How Senior Living Teams Can Build Trust After the Inquiry
In Episode 35 of The Drake Insights Podcast, Natasha Drake welcomes back Christie Freeze, Director of Strategic Growth at SalesMail, for a conversation about what happens after a senior living lead raises their hand. Senior living organizations are investing more than ever in websites, SEO, content, AI, automation, and digital lead generation. But once the inquiry comes in, the real question becomes: How do we move from click to connection? Natasha and Christie discuss the gap between marketing and conversion — and why “speed to lead” is no longer enough on its own. Christie shares why senior living teams need to focus on speed to trust by creating warmer, more personal, and more human follow-up experiences. If you’re a senior living sales or marketing leader looking to improve follow-up, increase engagement, and create more meaningful connections after the inquiry, this episode is for you. To learn more, visit Drake Strategic at https://www.drakestrategic.com/ or SalesMail at https://www.salesmail.com/ Full YouTube Episode: https://youtu.be/VaaQ383a6l8
- Jun 11, 202656 min
Ep 34 - The Tech-Forward Advantage: Solving Problems, Improving Efficiency & Enhancing Human Experiences
Technology and AI are dominating conversations across senior living—but how do you separate real opportunities from the endless stream of shiny new tools? In this special live episode recorded at the LeadingAge PA 2026 Annual Conference, host Natasha Drake joined fellow industry leaders, Matt Reiners of Parasol Alliance, Demi Mallios of HumanGood, Ryan Galea and Meredith Wentworth of GoIcon, to discuss what it truly means to be a tech-forward organization and where communities should be focusing their time, energy, and investments. The communities that win won't be the ones chasing every new tool or trend. They'll be the ones that use technology intentionally to solve real business challenges, improve operational efficiency, elevate the human experience, and drive measurable results. Recorded live at the LeadingAge PA 2026 Annual Conference in Hershey, PA. To learn more, visit Drake Strategic at https://www.drakestrategic.com/, GoIcon at https://goicon.com/, Parasol Alliance at https://www.parasolalliance.com/ and HumanGood at https://www.humangood.org/ Full YouTube Episode: https://youtu.be/8JNXxoe7LGY
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About The Drake Insights Podcast
This is the Drake Insights Podcast, your weekly dose of cutting-edge senior living marketing insights. Your host, Natasha Drake from Drake Strategic, will bring you bold ideas, proven strategies, and inspiring stories – straight from the experts – to help you dominate in today’s competitive market. Tune in each episode for actionable tips and insider secrets to outsmart the competition and future-proof your success. So tune in and let’s conquer the senior living marketing landscape together!
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