Opportunity Spotlight: VGH & UBC Hospital Foundation With Katherine Pui, Associate Vice-President, Philanthropy

Katherine Pui, the Associate Vice-President of Philanthropy at the VGH & UBC Hospital Foundation, shares her transition from a medical background to full-time healthcare fundraising. She highlights the strategic importance of major gifts and how they drive innovation within the provincial hospital network. Katherine explains the player-coach model of her new leadership role and why it is critical for meeting ambitious campaign goals. She offers a look into the foundation’s collaborative culture and why this position represents a rare, historic opportunity for a fundraising leader. Listeners get a clear picture of what success looks like in this high-impact, donor-focused environment.