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The Dentalpreneur Podcast w/ Dr. Mark Costes: Daily Summaries Delivered
by Dental Consulting
The goal of this podcast is to assemble the greatest minds of the dental profession and to pass on their most valuable and succinct lessons, in order to help you to achieve your full potential in practice and in life. Let's face it. Dentistry can be a frustrating and isolating profession... but you don't have to be an island anymore. It's possible to become more profitable, less stressed and more fulfilled in your career and it's our mission is to help you get there.
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- Today41 min
2533: Back to Basics: What Gets Measured Gets Managed
On today's episode, Dr. Mark Costes is joined by Ashlee Hirschfeld for another installment of the Back to Basics series, this time focusing on the numbers every dental practice owner must know. Mark and Ashlee discuss why even experienced owners benefit from revisiting the fundamentals, especially when so many dentists feel overwhelmed by reports, spreadsheets, overhead, and profitability. They break down the importance of understanding your P&L, knowing the difference between fixed and variable expenses, tracking lead and lag measures, and using your numbers as data instead of letting them trigger shame or panic. This episode is a practical reminder that financial clarity creates confidence, and once you know where you stand, you can make better decisions for your practice, your team, and your future. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast
- Yesterday34 min
2532: Creating Community in a Lonely Profession
On today's episode, Dr. Mark Costes sits down with Lilly Larsen live from Thrive Live 2026 in Vegas to talk about how she has carved out a unique, relationship-driven role as a Henry Schein field sales consultant. Lilly shares how she entered dental from a non-clinical background, leaned into her marketing experience, and built a business-minded approach that goes far beyond supplies and equipment. She discusses the importance of live events, community building, strategic partnerships, and helping dentists have bigger conversations about their practices, goals, and growth. Dr. Costes and Lilly also explore her origin story, the influence of her father's entrepreneurial career shift, her time as a collegiate swimmer, and how discipline, discomfort, and competitiveness shaped her professional path. Lilly also explains how she is setting boundaries, creating better systems, and focusing more deeply on startup practices, acquisitions, and doctors who want a true consultant rather than a transactional sales rep. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.henryschein.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast
- 2 days ago41 min
2531: The Smart Way to Handle Team Bonuses
On today's episode, Mark answers questions from the DSN community, covering some of the most common challenges practice owners and young dentists face. He breaks down why bonus systems based only on production or collections can quickly become risky, and explains how to structure incentives around the overall health of the practice instead. He also shares guidance on handling years when raises may not be financially possible, emphasizing clear communication, empathy, and protecting the long-term stability of the business. Mark also speaks directly to new graduates who feel overwhelmed clinically, financially, and professionally, encouraging them to slow down, build confidence, learn the business side of dentistry, and create financial breathing room before rushing into ownership. He closes with practical advice for evaluating associate opportunities, including understanding patient flow, culture, compensation, and non-compete risks before signing a contract. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast
- 5 days ago5 min
2530: Breathing The Same Air - Live From DSS 2026
On today's episode, Dr. Mark Costes shares a special message for everyone gathered at DSS 2026. After 11 years and 2,500 episodes of the Dentalpreneur Podcast, Mark reflects on the journey from a closet recording setup to a movement built on community, leadership, discipline, and service. This heartfelt episode is a reminder that real transformation happens when we take action, show up for ourselves, and step into rooms with people who understand the path we are on. To everyone at the Summit today, and to everyone listening, welcome—we are so grateful for you! EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast
- 6 days ago27 min
2529: The Culture Formula Behind a $9 Million Practice
On today's episode, Dr. Mark Costes sits down with Dr. Bill Keith live from Thrive Live in Las Vegas to talk about the journey from accounting cubicles to building a massive, high-performing dental practice in Kansas City. Bill shares how he transitioned into dentistry, bought his father's practice, expanded into a 23-operatory facility, and grew the business from $2.7 million to nearly $9 million in revenue. Mark and Bill dive into the realities of scaling, including hygiene capacity, doctor leadership, culture protection, compensation, staffing challenges, and why putting the right people in the right seats matters more than simply filling positions. They also explore Bill's doctor equity model, how he keeps associates engaged, and the intentional systems that allow him to step out of day-to-day clinical work while continuing to grow the practice. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast
- 1 weeks ago41 min
2528: Back to Basics With the Lifetime Patient Experience
On today's episode, Dr. Mark Costes and Ashlee Hirschfeld continue the Back to Basics series with a conversation on lifetime patient experience. They discuss why every patient interaction matters, how one great experience can lead to years of loyalty and referrals, and why practices need to intentionally map out each touchpoint in the patient journey. Mark and Ashlee also cover the importance of phone etiquette, consistent patient handoffs, post-op calls, patient recognition, and grassroots relationship-building in the community. From creating raving fans to reconnecting with local businesses, this episode is a reminder that strong systems and genuine human connection are still the foundation of practice growth. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast
- 1 weeks ago42 min
2527: What AI Still Can't Replace in Dental Coaching
On today's episode, Dr. Mark Costes is interviewed by Jordon Comstock on the Navigating Dental Insurance Podcast for a conversation about AI, coaching, and the changing realities of running a dental practice. Mark and Jordon discuss why information has become a commodity, how AI can be a powerful tool when paired with the right data, and why human support, accountability, and real-world implementation still matter more than ever. They also dig into rising practice costs, wage inflation, flat PPO reimbursements, the importance of knowing your numbers, and why dentists need to be intentional about patient attraction, systems, leadership, and profitability. The conversation highlights where AI can elevate teams, where it still falls short, and why great coaching remains essential in helping practice owners turn information into action. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://boomcloudapps.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast
- 1 weeks ago56 min
2526: AI, Leadership, and the Next Era of Dentistry
On today's episode, Dr. Mark Costes catches up with longtime friend and returning guest Joshua Scott, owner and CEO of Studio 8E8, for a wide-ranging conversation on growth, leadership, AI, and the realities of scaling a people-driven business. Joshua shares the vision behind Studio 8E8's new 11,000-square-foot headquarters, including the long road from finding land to building a dedicated production studio and collaborative team space. He and Dr. Costes also reflect on the annual Murph workout, the discipline of fitness, and the lessons that carry over into entrepreneurship. The conversation then turns to AI's growing impact on marketing, where Joshua explains why technology should make agencies more human, not less, by freeing teams to focus on strategy, measurement, client relationships, and better decision-making. They also unpack the challenges of hiring, leadership, client service, and protecting trust as a company scales. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://s8e8.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast
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About The Dentalpreneur Podcast w/ Dr. Mark Costes
The goal of this podcast is to assemble the greatest minds of the dental profession and to pass on their most valuable and succinct lessons, in order to help you to achieve your full potential in practice and in life. Let's face it. Dentistry can be a frustrating and isolating profession... but you don't have to be an island anymore. It's possible to become more profitable, less stressed and more fulfilled in your career and it's our mission is to help you get there.
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