Contractors: 45% of Homeowners Are Finding You Through AI, Not Google

Homeowners are quietly changing how they find a contractor, and most companies haven't caught up. AI-first searches are converting at more than double the rate of a regular Google search, and if your business isn't set up to show up there, you're losing jobs to someone who is.This episode covers three things hitting contractors right now: the federal government's new $6 billion apprenticeship program and whether it will actually fix the shortage, why 62% of homeowners say they're more likely to move forward on a project when financing is offered, and the shift toward AI-first contractor searches, including the exact steps to start showing up in those results.Jobtable makes it simple to capture reviews automatically after every job, offer financing through Stripe, and keep your business running without extra admin work. 👉 Learn more at https://www.jobtable.comNew episodes every week, subscribe so you don't miss one.00:00 – Intro and listener review02:13 – Canada's $6 billion apprenticeship program07:45 – Why only 1 in 3 apprentices complete certification20:08 – The ratio problem nobody's fixing27:34 – Homeowners are sitting on $180K in equity29:37 – Why financing options win you more jobs41:20 – 45% of homeowners are using AI to find contractors43:42 – How to actually show up on AI search results55:40 – Billboard segment