Mastering Key AI Tools in Ecommerce, with Ashley Gross

The world of AI is moving fast, and for Ecommerce founders, it’s easy to get lost in the hype or paralyzed by the possibilities. How do you cut through the noise and leverage AI to drive actual results for your business?In this episode of Deal Closers, we sit down with Ashley Gross, a leading AI consultant who has been helping companies implement practical AI solutions long before it was a mainstream topic. Ashley shares her playbook for Ecommerce founders and executives looking to move beyond "shiny object syndrome" and truly integrate AI into their strategy - from optimizing ad spend to revolutionizing search.You’ll learn:How to shift your mindset about AI from fear to strategic advantageThe top three "money leaks" in e-commerce that AI can solveWhy auditing your existing tech stack is crucial before implementing new AI toolsHow AI can automate repetitive tasks, freeing up your team for strategic workPractical ways to optimize ad spend and understand the full customer journey with AIThe difference between "search engine optimization" and "answer engine optimization" and why it matters now more than everTimestamps:00:00:00 – The mindset shift: "Why didn't we do this sooner?"00:01:00 – Introducing Ashley Gross: Making AI practical, not paralyzing00:02:00 – Ashley's journey into AI: From marketer to AI innovator00:04:00 – Overcoming AI fear: It’s emotional, not just technical00:05:00 – Where e-commerce founders should start with AI00:06:00 – Identifying and solving the "money leaks" in your business00:08:00 – AI tools for data cleaning and enrichment00:10:00 – Using AI for smooth tech stack migrations00:12:00 – Automating repeatable tasks and simplifying customer data00:13:00 – The realistic potential of reducing work hours with AI00:14:00 – How AI can optimize your ad spend for better profitability00:16:00 – Moving beyond vanity metrics to real customer insights with AI00:18:00 – Connecting with Ashley Gross and her AI courses00:19:00 – SEO vs. AEO: Optimizing for answer engines00:21:00 – The importance of valuable, concise content for AI00:24:00 – Avoiding "shiny object syndrome" in AI adoption00:26:00 – The permission to "breathe" and optimize existing tools00:27:00 – Final action item: Embrace the student mindset for AI successConnect with Ashley Gross:Website: theashleygross.comLinkedIn: Ashley GrossDeal Closers is brought to you by WebsiteClosers.com and produced by Walk West. Hosted on Acast. See acast.com/privacy for more information.