From Devastating Hacks to a Successful Exit: Skivys Femme's Kelly Degnan

From a childhood business selling painted buckeyes to a multi-million dollar loungewear brand, Kelly Degnan has always been a creative entrepreneur. She built Skivys Femme from a simple idea during the pandemic into a seven-figure success story, only to face a domain hack and an inventory crisis that threatened to derail it all.In this episode, Kelly shares her rollercoaster journey, from bootstrapping her first business to making the tough decision to sell—even when her books weren't at their peak.You’ll learn:How a simple problem during the pandemic turned into a seven-figure businessThe pros and cons of bootstrapping your brand to millions in revenueThe devastating impact of a domain hack and how to protect your businessWhy "off-peak" sales seasons can present the biggest challengesHow to find the right broker who will be a "therapist" through the emotional journey of sellingThe surprising benefits of a fast sale with a strategic buyerThe joy of staying on with the new company and focusing only on the work you loveTimestamps: 00:01:00 – From a childhood side hustle to launching Skivys Femme 00:05:41 – Bootstrapping and finding the perfect overseas manufacturer 00:10:00 – How ad agencies and then a single expert helped drive massive growth 00:15:20 – The "Oh crap" moment: a domain hack and inventory crisis 00:20:41 – Why Kelly started exploring an exit 00:23:05 – Eric Pittman's initial advice on selling and when the timing is right 00:27:00 – The benefits of selling to a strategic buyer 00:28:03 – Staying on and focusing on the roles you love 00:29:19 – Kelly's advice for other business owners thinking about an exit 00:32:41 – Introducing her new brand, Vital Youth Blends (Vibe) 00:37:34 – How Kelly celebrated the sale with her sonFor 30% off from Kelly's new product, go to https://www.vitalyouthblends.com/ and use promo code VIBE30.This episode of Deal Closers is hosted by Jason Gillikin, brought to you by WebsiteClosers.com, and is produced by Walk West. Hosted on Acast. See acast.com/privacy for more information.