Ep 148 Creativity: 7 Years, 3 Buzzwords, 2 Studies, and 1 Constant Problem

In 2019, I helped run the largest study ever done on the relationship between design and business performance. We found that the vast majority of companies were stuck, full of creative potential that they couldn't convert into results. This month, Accenture Song published a brand-new study of 1,725 executives across 14 countries, and they found the same exact gap, almost to the percentage point. This episode puts both studies side by side. Not to say "I told you so," but because two firms, wo...