How to use strategy to boost creativity with Nahum Hendricks

In this episode of The Craft, Shorthand’s Rachel Westbury welcomes Nahum Hendricks, Creative Director and Production Manager at Seven West MINT. Nahum shares how his agency embraced creative operations to produce high-quality campaigns in less time. As Nahum says, “This concept of creative ops is a really exciting venture, for any industry. We're appreciating structure and its importance, but doing it in an intuitive way that doesn't stamp out creativity or make you seek to create...