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- Dec 16, 202244 min
How to create un-boring B2B content with Jonathan Crossfield
In this episode of The Craft podcast, our host Rachel Westbury, Senior Editor at Shorthand, welcomes Jonathan Crossfield, a content writer and editor who specialises in 'un-boring' content marketing. In between client projects, Jonathan writes a regular column on content writing and creativity for CCO magazine, published by the Content Marketing Institute. Jonathan shares some insights into his work as a B2B content writer, and provides some actionable advice on how to make your B2B content ...
- Dec 2, 202244 min
How to produce award-winning slow journalism with Dr Caroline Graham
In this episode of The Craft podcast, our host Rachel Westbury, Senior Editor at Shorthand, welcomes Dr Caroline Graham, Lecturer in Digital Journalism at The University of Queensland. Caroline is the co-author of bestselling Australian novel, Larrimah. She’s also the co-author and co-producer of the Walkley Award-winning investigative true crime podcast series Lost in Larrimah. Caroline shares some insights into her work as an investigative journalist, and talks about the importance of close...
- Oct 28, 202256 min
How Sky News verifies news in the age of misinformation with Ronan Hughes
In this episode of The Craft podcast, our host Dawn Murden, VP of Customer Success at Shorthand, welcomes Ronan Hughes, Output Editor at Sky News. Ronan speaks about the importance of news verification and fact checking, particularly in this era of smartphone journalism, social media, and a rapidly evolving news cycle. As he explains, “It's much better to be cautious than foolhardy. Even if you are 90% sure that something is right, don't publish it. Only publish it if you're a hundred perc...
- Sep 27, 20221h 16m
How to market your unique brand story with Kyra Denlinger and Zach Bell
A brand story is the unique narrative that tells the world who you are, what you do, and why you do it. It's the emotional core of your brand — it humanises your business, and draws your audience in. But when it comes to marketing your brand story, where do you begin? In this episode of The Craft podcast, our host Rachel Westbury welcomes Kyra Denlinger and Zach Bell, Co-Founders of Bell Media Group, an agency that specialises in helping brands find and market their unique stories. As Z...
- Sep 13, 202258 min
How magazines can find digital success with Matt McGregor and Thomasin Sleigh
Digital magazines offer a unique opportunity for editorial teams to reach a wider audience than ever before. But finding success with a digital magazine requires careful planning and thoughtful execution. So how can editorial teams find digital success? In this episode of The Craft podcast, our host Rachel Westbury welcomes Matt McGregor, Director of Content at Shorthand, and Thomasin Sleigh, Senior Editor at Shorthand. They discuss the differences between print and digital conten...
- Aug 30, 202245 min
How AI is changing content marketing with Ryan Law
In this episode of The Craft, our host Rachel Westbury welcomes Ryan Law, VP of Content at Animalz — a content marketing agency for SaaS companies, to discuss how AI is changing content marketing. Ryan shares his winning content marketing strategy, and explains the importance of knowing your audience. As Ryan says, “I almost never write for keywords. I never care about traffic. I write for a very small, very precise audience. And when they find us, they talk about us, they care ab...
- Aug 15, 202250 min
How to use strategy to boost creativity with Nahum Hendricks
In this episode of The Craft, Shorthand’s Rachel Westbury welcomes Nahum Hendricks, Creative Director and Production Manager at Seven West MINT. Nahum shares how his agency embraced creative operations to produce high-quality campaigns in less time. As Nahum says, “This concept of creative ops is a really exciting venture, for any industry. We're appreciating structure and its importance, but doing it in an intuitive way that doesn't stamp out creativity or make you seek to create...
- Aug 3, 202230 min
How storytellers are defining the future of the web with Ricky Robinson
In this episode of The Craft, our host Rachel Westbury welcomes Ricky Robinson, CEO of Shorthand. Ricky explores the democratisation of storytelling, and how digital tools are allowing for continuous innovation online. As Ricky says, “It might feel like we've already pushed the web to its limits, but there are whole new dimensions of magic to be discovered in what's possible within a web browser and how that translates into brilliant new ways to conjure emotion, transmit knowledge, and...
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About The Craft
The Craft is a Shorthand podcast for professional content creators to learn more about the people, process, and strategy behind the best content on the web. Join us as we talk with writers, designers, and editors about how to build better digital content. If you're looking for tips, tricks, and inspiration for your content strategy, then The Craft is for you.
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