Episode 35 : Emma interviews Kresse Wesling CBE about her firehose recycling business.

Kresse Wesling, CBE, is a multi-award winning environmental entrepreneur. After first meeting the London Fire Brigade in 2005, Kresse launched Elvis & Kresse, which rescues and transforms decommissioned fire hose into innovative lifestyle products and returns 50% of profits to the Fire Fighters Charity.The company now collects 12 different waste streams and has several charitable partnerships and collaborations across industries. In 2021, Kresse and Elvis, her business and life partner, also took on a farm in order to establish a regenerative agriculture project, generate their own renewables and implement a host of environmental initiatives.Talking to Kresse was a real insight into founding and running a business with a social purpose, initially doing everything themselves to move the business forward and learning and growing as they progressed.Elvis & Kresse’s dedication to reducing waste, and always challenging themselves to do more is second-to-none.Kresse reminds us that kindness is embedded in our humanity and also that there is no perfect company, we can always learn more.PS : I purchased a desk tidy from Elvis & Kresse, part of their collaboration with Burberry and it really is gorgeous.PPS: My grateful thanks go to Janet Hitchen who was my Do Radio Channel Producer. You can catch all the current Do Radio programmes by listening live here or by downloading the App and listening to the Archive here.Thank you for reading A Countrywoman’s Guide to living life well and doing business better. Please join us by subscribing for free below This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit countrywomansguide.substack.com