The Contractor Fight with Tom Reber

Contractor Sales Has Changed. Have You?

June 11, 2026·30 min
Episode Description from the Publisher

Contractor Sales Has Changed. Have You?The way homeowners buy today is different than it was just a few years ago.They're researching more. Comparing more options. Taking longer to make decisions. Visiting your website multiple times before they ever reach out. And when they do reach out, many aren't ready to buy—they're gathering information.Unfortunately, many contractors are still selling like it's 2014.In this episode, Derek and Tim discuss the real-world changes they're seeing in today's market and what contractors must do to adapt. From follow-up systems and video communication to AI tools and trust-building conversations, they break down what it takes to win more jobs in an era where buyers have more information and more hesitation than ever before.In This Episode:Why homeowners are taking longer to make buying decisionsThe importance of speed in your sales processHow better follow-up can dramatically increase your close rateWhy FaceTime and video calls build trust fasterThe role AI should (and shouldn't) play in your sales processHow to stay top-of-mind without becoming a pestWhy educating prospects is now a competitive advantageThe communication skills every contractor must developHow to handle prospects who aren't ready to buy todayWhat today's buyers really need before they'll say yesThe Bottom LineThe contractors who thrive over the next few years won't necessarily be the cheapest, the biggest, or even the most talented.They'll be the ones who adapt.They'll be the ones who communicate better.They'll be the ones who follow up consistently.They'll be the ones who build trust before asking for a commitment.Contractor sales has changed.Have you?👊 Ready to level up your sales game?Check out The Command, our live sales training program built specifically for contractors:The Command Sales Training ProgramFollow us on Instagram for daily content, sales tips, and contractor business insights:@contractorfightLearn more about The Contractor Fight:The Contractor Fight

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