#187 - Marketing for Fitness Coaches - Kandace Hudspeth

Today I got to sit down with Kandace Hudspeth, CMO at OPEX + CoachRx, 20+ years in marketing, brand and growth strategy, and product development. She helps fitness coaches, personal trainers, and fitness brands build businesses with confidence, clarity and consistency. We discussed: 00:01 — Kandace's Background and Journey to OPEX 03:29 — Why Coaches Think They Hate Marketing 04:32 — Making Sales a Confirmation, Not a Pitch 10:23 — The Person, Problem, Promise Framework 11:17 — Problem Aware...