The Feed Is Fake, But We’re Still Watching the Clips

When everyone online suddenly loves the same band, meme, creator, or viral moment… is that culture happening naturally, or is someone manufacturing it behind the scenes?This week, Jenny and Greg Swan dive into the strange world of “clipping,” bot networks, manufactured virality, and the growing feeling that the internet is becoming less authentic by the day. From Justin Bieber at Coachella to TikTok trends, fake outrage, algorithmic feeds, and digital psyops, they unpack how modern marketing is shaping not just what we buy, but what we believe is popular in the first place.They also explore a bigger question underneath all of it: if social media is increasingly driven by fake crowds and manipulated narratives, how do humans stay human online?Plus: Noah Kahan discourse, why Jenny thinks “normals already assume the worst,” Greg’s accidental long-term digital psyop strategy for introducing new music, AI creativity competitions in New York, and the extremely wholesome cooking creators currently healing Jenny’s algorithm.Find all the details at www.caveproject.co