The Cambridge Marketing Podcast
Why SEO Isn’t Enough: AEO and GEO Explained Simply
June 12, 2026·18 min
Episode Description from the Publisher
In this episode, Rachel Stirling from Identity Digital joins us to explore how search is changing in the age of AI. We discuss the shift from SEO to AEO and GEO, what marketers can do to make sure AI surfaces their content, and why building trust online matters more than ever.
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