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The Cambridge Marketing Podcast: Daily Summaries Delivered
by LightBlueMedia
The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 2 days ago35 min
Unlocking Memory in Neuromarketing: How Senses Shape Consumer Choices
In this episode, Katie Hart, author of Neuromarketing: Practical Insights for Improving Customer Engagement, shares deep insights into how memory, language, and sound influence consumer behaviour and marketing strategies. Discover how our brain processes information and how brands can leverage sensory triggers for better engagement.
- 4 days ago8 min
The Marketers' Toolkit - 'O'
In this episode, Kiran Kapur and Charles Nixon explore key marketing concepts starting with the letter O, including opportunity cost, opinion leaders, out-of-home marketing, and open-ended questions.
- 1 weeks ago30 min
How to Get Hired: CV & Interview Secrets
If you’re actively job hunting, this episode is essential listening. Scott Woodrow, Executive Director at Pure Resourcing Solutions, exposes what really happens behind the scenes when recruiters sift through hundreds of applications. Discover how to write a CV that stands out, avoid the traps of generic AI applications, and interview with total confidence.
- 1 weeks ago11 min
The Marketers' Toolkit - 'N'
This week on The Marketers' Toolkit, we break down neuromarketing, Net Promoter Score, and New Product Development.
- 2 weeks ago27 min
Digital Product Management for Small Businesses
In this episode, Laurie Warren, founder of Canvas Consultancy, sits down to chat about what it really takes to manage digital products, especially when helping charities and community hubs. She breaks down why user empathy, great communication, and smart data handling are so essential, while sharing some eye-opening insights into the carbon footprint of our digital worlds and how AI fits into the mix.
- 2 weeks ago7 min
Opinionated Marketers on: SUMMER READING
As McKinsey and Company release their recommended reading list, our Opinionated Marketers discuss the titles that have caught their eye.
- 3 weeks ago23 min
How to Optimise Content for AI Bots & GEO
In this episode, Christina Spaulding, Founder and CEO of Manzanita Marketing, discusses the shift from traditional SEO to "organic performance" driven by AI. She highlights why deep cultural research and meticulous localisation are critical for international marketing success, warning businesses to carefully adapt client profiles and legal compliance for each unique regional market.
- 3 weeks ago13 min
The Marketers' Toolkit - 'M'
This week we discuss Marketing Myopia, Mintzberg, Maslow and Marshal McLuhan on the Marketers' Toolkit for M.
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About The Cambridge Marketing Podcast
The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.
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