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The Cambridge Marketing Podcast: Daily Summaries Delivered
by LightBlueMedia
The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 3 days ago25 min
The Serial Entrepreneur's Guide to SME Success
In this episode, Dr Glyn Cartwright shares insights on strategic management for small and medium-sized enterprises, emphasising long-term relationships, clear business purpose, and practical planning. Discover how to build trust, define your organisation and plan effectively to succeed as an entrepreneur. Glyn's book, Why Has No One Ever Told Me This?, is available now.
- 1 weeks ago30 min
Building an effective LinkedIn profile
In this episode, Kiran Kapur, Lily Berridge and Andy Bargery explore the ins and outs of LinkedIn. They discuss how to effectively use the platform for career development, networking and personal branding. Listen in for practical tips, etiquette advice and insights on building a meaningful professional presence online.
- 2 weeks ago29 min
Unlocking Human Behavior in Market Research
In this episode, Molly Strawn-Carreño, Director of Brand Growth at aytm, explores the nuances of market research, the importance of understanding human behaviour beyond data, and how AI is transforming the industry. Discover why data alone isn't enough for brands to succeed and how to leverage research for deeper insights.
- Jul 31, 202635 min
Unlocking Memory in Neuromarketing: How Senses Shape Consumer Choices
In this episode, Katie Hart, author of Neuromarketing: Practical Insights for Improving Customer Engagement, shares deep insights into how memory, language, and sound influence consumer behaviour and marketing strategies. Discover how our brain processes information and how brands can leverage sensory triggers for better engagement.
- Jul 29, 20268 min
The Marketers' Toolkit - 'O'
In this episode, Kiran Kapur and Charles Nixon explore key marketing concepts starting with the letter O, including opportunity cost, opinion leaders, out-of-home marketing, and open-ended questions.
- Jul 24, 202630 min
How to Get Hired: CV & Interview Secrets
If you’re actively job hunting, this episode is essential listening. Scott Woodrow, Executive Director at Pure Resourcing Solutions, exposes what really happens behind the scenes when recruiters sift through hundreds of applications. Discover how to write a CV that stands out, avoid the traps of generic AI applications, and interview with total confidence.
- Jul 21, 202611 min
The Marketers' Toolkit - 'N'
This week on The Marketers' Toolkit, we break down neuromarketing, Net Promoter Score, and New Product Development.
- Jul 17, 202627 min
Digital Product Management for Small Businesses
In this episode, Laurie Warren, founder of Canvas Consultancy, sits down to chat about what it really takes to manage digital products, especially when helping charities and community hubs. She breaks down why user empathy, great communication, and smart data handling are so essential, while sharing some eye-opening insights into the carbon footprint of our digital worlds and how AI fits into the mix.
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About The Cambridge Marketing Podcast
The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.
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Frequently Asked Questions
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How often does The Cambridge Marketing Podcast release new episodes?
The Cambridge Marketing Podcast publishes 2x weekly. Our AI generates a summary within hours of each new episode.
What topics does The Cambridge Marketing Podcast cover?
The Cambridge Marketing Podcast covers topics including Business, Marketing. Our AI identifies the specific themes in each episode and highlights what matters most to you.
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