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The Cambridge Marketing Podcast: Daily Summaries Delivered
by LightBlueMedia
The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 5 days ago18 min
Why SEO Isn’t Enough: AEO and GEO Explained Simply
In this episode, Rachel Stirling from Identity Digital joins us to explore how search is changing in the age of AI. We discuss the shift from SEO to AEO and GEO, what marketers can do to make sure AI surfaces their content, and why building trust online matters more than ever.
- 1 weeks ago15 min
The Marketers' Toolkit - 'J'
This week, Kiran Kapur and Charles Nixon discuss Junk Mail, Just-in-Time, and Joint Ventures in our Marketers' Toolkit.
- 1 weeks ago24 min
How Businesses Can Create Real Social Value
ESG is often talked about but rarely explained. Rachel Hales, founder of Get Synergised, joins me to discuss Environmental, Social and Governance, with a particular focus on the social element. We explore how businesses and charities can build meaningful partnerships, why community engagement should be part of everyday business, and the benefits of taking a more purposeful, long-term approach.
- 2 weeks ago12 min
Tutor Conference 2026
This week, Madingley Hall in Cambridge hosted our Tutor Conference 2026. A great opportunity to speak with some of our tutors to find out what's exciting them about marketing at the moment.
- 3 weeks ago19 min
The Smarter Way to Fix a Marketing Campaign
What makes a marketing campaign actually fail? Most importantly, how do you fix it? In this episode, Skip Wilson, founder of DRAFT Media Partners, shares his “draft mentality” approach to marketing. The idea is that campaigns are never finished, only improved. A practical conversation on testing, data, remarketing, landing pages, and fixing what’s actually not working.
- 4 weeks ago11 min
The Marketers' Toolkit - 'I'
This week on the Marketers' Toolkit it's everything from Instagram to Infographics.
- May 15, 202624 min
The Science of High-Performing Video Content
In this episode, Martin Watters from Brief Media joins us to explore what makes video content actually work. From audience retention and storytelling to video strategy, data and social media performance, we discuss how brands can use video to build trust, drive action and stand out in an increasingly crowded digital world.
- May 8, 202641 min
The Hidden Psychology of Customer Behaviour
In this episode, Si Elliott joins us to explore the psychology behind great customer experience; from behavioural science and customer journeys to friction, trust and loyalty. We discuss how brands can better understand human behaviour to create meaningful interactions that keep customers coming back. Featuring insights from Si’s book Customer Experience Thinking.
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About The Cambridge Marketing Podcast
The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.
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