In this episode, Christina Spaulding, Founder and CEO of Manzanita Marketing, discusses the shift from traditional SEO to "organic performance" driven by AI. She highlights why deep cultural research and meticulous localisation are critical for international marketing success, warning businesses to carefully adapt client profiles and legal compliance for each unique regional market.
Podzilla Summary coming soon
Sign up to get notified when the full AI-powered summary is ready.
Free forever for up to 3 podcasts. No credit card required.
Listen to This Episode
More from The Cambridge Marketing Podcast
Unlocking Memory in Neuromarketing: How Senses Shape Consumer Choices
The Marketers' Toolkit - 'O'
How to Get Hired: CV & Interview Secrets
The Marketers' Toolkit - 'N'
Get summaries like this every morning.
Free AI-powered recaps of The Cambridge Marketing Podcast and your other favorite podcasts, delivered to your inbox.
Free forever for up to 3 podcasts. No credit card required.