
This series is sponsored by PwC.What does it take to broadcast the excitement and drama of Formula 1® to millions of fans across the world, with high pressure stakes and no room for error?In the first episode of a special series, host Andy Jaye speaks to Dean Locke, Formula 1®’s Executive Director of broadcast, Media and Race Operations and PwC’s UK Consulting Chief Markets Officer David Allen. Together they examine how innovation, AI and tech have transformed Formula 1®’s high-stakes broadcasting operation to deliver greater efficiency, sustainability and quality, and what industry leaders can learn about corporate strategy and harnessing tech.You can also watch this episode on Times Business channel on YouTube.Presenter: Andy Jaye, BroadcasterGuests:Dean Locke, Formula 1® Executive Director of broadcast, Media and Race Operations David Allen, PwC UK Consulting Chief Markets Officer Producers: Harry Bligh and Shabnam GrewalExecutive Producer: Emily Leahy Video Producer: Super LlamaGet in touch: thebusiness@thetimes.comHosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.
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