Nobody Buys Franchises This Way (That’s Why I Own 35) | 304

Most franchisees sign without realizing how much is actually negotiable. In this episode, I break down the hidden leverage points brands don’t talk about—territory flexibility, fee reductions, liquidated damages (including the clause that almost cost me $900K), and the exact negotiation strategy I’ve used across 30+ locations. I’ll also explain why your approach needs to change depending on whether you’re dealing with an emerging brand or a legacy system. Send me a text Download m...