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The Brand Building Podcast

What Happens When Marketers Lose All Their Data? - Justin Cowperthwaite Restore.ai

April 20, 2026·28 min
Episode Description from the Publisher

Most marketers think their ads stopped working. They didn’t. You just lost the data. In this episode, we break down what’s actually happening behind the scenes — how privacy updates, tracking limitations, and browser changes are quietly killing attribution… and what that means for your revenue. If you’re running ecom, using Klaviyo, or relying on paid ads — this isn’t a “nice to know.” This is the reason your numbers don’t make sense anymore. We cover: Why tracking is getting worse every year How much data you’re actually missing (it’s a lot) Why your flows and ROAS are underreporting And who’s really winning because of all this (hint: not small brands) This is one of those conversations that changes how you look at your entire marketing stack. If you care about growth, retention, and not flying blind… watch this. Connect with Justin: Linkedin: https://www.linkedin.com/in/justin-cowperthwaite-3948b48/ Email: justin@getrestore.ai Website: https://getrestore.ai/ ✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02

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