Inside Klaviyo Connect LA: What D2C Brands and Agencies Need to Know

I've been a Klaviyo partner for over 10 years. Platinum Elite status. On the 2026 Partner Advisory Board. I've seen this platform evolve more than almost anyone. Last week I attended Klaviyo Connect LA — their first regional event series in years — and I'm breaking down everything that came out of it. Klaviyo is making a big move. They're not just an email platform anymore. They're pushing hard to become the definitive B2C CRM — combining marketing, service, and analytics into one ecosystem. In this episode I'm sharing my honest take on where the platform is heading, what's actually worth paying attention to, and what it means for D2C brands and retention marketers right now. What we cover: — Klaviyo's three core verticals and where they're   placing their biggest bets — Customer Hub and Case Service — what they are and   whether they're worth it for your brand — WhatsApp as a retention channel for international   audiences — The social integration and how we're using it to   drive email and SMS opt-ins for our clients — MCP server integration with Claude for smarter   campaign strategy — What the agentic shopping conversation means for   e-commerce in 2026 No fluff. Just what I actually took away from the room. ✅ Elevate your brand's Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com 🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02