Send a text What if everything you thought you knew about connecting with people was missing one key ingredient? Kara Mastel sits down with renowned human values expert David Allison, the founder of the Valuegraphics Project, to explore how understanding core human values—not just demographics—can revolutionize communication in agriculture and beyond. Fresh off his keynote at the Alberta Beef Industry Conference, David shares how values like financial security, personal growth, an...
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