Season 7, Episode 12: Reece Sims, Judge - IWSC & Founder, Flavor Camp

In this episode of The Bourbon Life Podcast, Matt and Mark sit down with Reece Sims, Founder of Flavor Camp and a judge for the prestigious International Wine & Spirit Competition (IWSC), for a fascinating conversation about flavor, spirits evaluation, and one of the most respected competitions in the world of whiskey. The conversation begins with Reece sharing her unique journey into the world of sensory analysis, education, and spirits, and how that path ultimately led her to create Flavor Camp, an innovative program designed to help people better understand flavor and develop their tasting skills. She also discusses how her passion for sensory evaluation opened the door to becoming an IWSC judge and what it means to be selected for such an esteemed role. Across three segments, Reece pulls back the curtain on the IWSC, explaining its global reputation, the rigorous judging process, and what a typical day looks like for judges tasked with evaluating some of the finest spirits from around the world. She also shares her personal approach to judging, how she strives for objectivity, and what separates truly exceptional spirits from the rest of the field. Of course, no Bourbon Life episode would be complete without a tasting. In a fun and entertaining twist, Matt and Mark put Reece's palate to the test with a blind tasting featuring three whiskies that recently earned the coveted Gold Outstanding designation at the IWSC North American Spirits Competition held in Kentucky. Did one of the competition's own judges identify the award-winning pours? You'll have to tune in to find out. Whether you're a seasoned whiskey enthusiast, an aspiring taster, or simply curious about how the world's best spirits are judged, this episode offers an engaging behind-the-scenes look at the art and science of tasting. This Episode is sponsored by District 7 and The Kitchen Table at the James B. Beam Distilling Co.