The EQ Behind Clear Marketing with Josh Porter

In business, clarity is not only a marketing skill. It is an emotional intelligence skill.In this episode of The Bliss Business Podcast, we welcome Josh Porter, Founder of Thunderwolf Consulting, a fractional CMO and go-to-market strategist who helps growth-stage AI and developer-tool companies clarify positioning, sharpen product narratives, and build strategies that accelerate adoption.With 20 years of go-to-market experience across enterprise software and high-growth startups, including product marketing and growth leadership at Google Cloud and multiple AI scale-ups, Josh understands how difficult it can be to turn technical innovation into a story customers actually understand.In The EQ Behind Clear Marketing, we explore:• Why emotional intelligence matters in messaging and leadership• How clear marketing begins with understanding the customer’s pain• Why technical products often fail when the story is unclear• How AI makes human judgment, empathy, and trust even more important• Why alignment across sales, marketing, product, and leadership matters• How leaders can build go-to-market systems that feel clear and human🎙️ Hosted by Stephen Sakach and Tullio Siragusa🎧 Produced by Martha HuertaThe best marketing does not just explain what a product does. It helps people feel understood, confident, and ready to act.