This Is What Bitcoin Adoption Actually Looks Like | Will Reeves #220

A fast food chain integrated Bitcoin payments in a matter of weeks, and same-store sales went up 10%. That’s not a marketing stunt. That’s the flywheel starting to turn.Will Reeves, CEO of Fold, joins Jordan to break down what Bitcoin adoption actually looks like for businesses right now — and why the companies moving early are building advantages that will be almost impossible to close later.🇬🇧 Join the UK Bitcoin Business Network here:https://bitcoincollective.co/bbn/CONTACT JORDAN:X: https://x.com/JayW132LinkedIn: https://www.linkedin.com/in/jordan-walker-293955106/Email: hello@bitcoincollective.coCONTACT WILL:LinkedIn: https://www.linkedin.com/in/will-reeves/Website: https://x.com/willreevesTIMESTAMPS00:00 Intro — Every Business Activity Should Earn You Bitcoin01:00 What Is Fold and How Does It Work?06:00 Bitcoin Rewards — Meeting People Where They Are10:00 Why Most People Get Into Bitcoin Through Skin in the Game15:00 Will’s Personal Bitcoin Origin Story20:30 Fold for Business — How It Started24:00 The Steak and Shake Bitcoin Bonus Programme28:00 Will Businesses Start Rewarding Customers in Bitcoin?32:00 Why the Infrastructure Flywheel Is Finally Ready36:30 The Supply Chain Effect — Bitcoin Daisy-Chaining Through Industries46:00 Fold Is Not a Bitcoin Treasury Company — Here’s Why49:30 “Bitcoin Is Not the Goal. The Life It Enables Is.”54:00 What’s Coming Next for Fold and Bitcoin Business AdoptionREAD OUR NEWSLETTER:https://newsletter.bitcoincollective.co/LISTEN / SUBSCRIBE:Spotify: https://open.spotify.com/show/06sBiOznJDxuhafDmkE9VK?si=3f0a8bb8abd64eecApple: https://podcasts.apple.com/gb/podcast/the-bitcoin-collective/id1561573613Fountain: https://fountain.fm/show/AYHiNhTTv0HOgGEjRjWNYouTube: https://www.youtube.com/@bitcoincollective?sub_confirmation=1All content provided by The Bitcoin Collective and guests in this episode is for informational and educational purposes only and is not financial, trading, or investment advice.⸻EDITED BY JAMES PEARCELinkedIn: https://www.linkedin.com/in/james-pearcesf/Available now on YouTube and all major podcast platforms.