The Big Impression

Walmart Connect’s Jon Gibs on finding growth beyond ROAS

October 26, 2026·22 min
Episode Description from the Publisher

Walmart Connect’s Jon Gibs discusses how retail data and closed-loop measurement help marketers optimize campaigns, reach new audiences, and drive incremental sales. Dive into more insights and inspiration from leaders in ad tech: https://www.thecurrent.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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