The Big Impression

Chili's CMO on the restaurant's cultural comeback

September 9, 2026·26 min
Episode Description from the Publisher

Brinker International CMO George Felix on the consumer insight behind Chili’s’ “Better Than Fast Food” strategy, creating culture-driving moments and building a brand that stays relevant. Dive into more insights and inspiration from leaders in ad tech: https://www.thecurrent.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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