Why does the waste sector need to Think Again?

The resource and waste sector is central to circularity, climate action, jobs and resource resilience. So why do so many people still see it as just “bins”? In this episode of Beyond Waste, CIWM President Vicki Hughes and CIWM Early Careers President Emma Mulligan join us to discuss Vicki’s presidential campaign, Think Again, and the challenge of making the sector more visible, more accessible and more attractive to new talent. They explore why language matters, how early careers professionals can help shift perceptions, what businesses can do to tell a better story about the roles they offer, and why the sector needs a stronger, more consistent voice at a time of policy uncertainty, regulatory change and growing pressure on resources. See more on Vicki's campaign here.