The Brutal Truth About Circular Design: What Really Happens After the Bin

What changes when designers leave the studio and follow their products into the waste system? Guest host Alexie Sommer speaks with Biffa’s Amy Hooper and Designability’s Pippa Bridges about a pioneering programme taking designers inside recycling plants, e-waste facilities, paper mills and landfills. From shredders that challenge accepted ideas about disassembly to lost materials, battery fires and the pressures reshaping business, they explore why circularity cannot remain an optional extra, and why every design brief should begin with what happens at the end.