Why Your Business Might Be Unsellable | Alexandria Seydel & Allie Beckmann

Most business owners think they'll just clean things up when they're ready to sell.Well, as great as that would be, it doesn’t work that way.In this episode of The Art of Positioning, M&A attorney Alexandria Seydel and financial advisor Allie Beckmann join Beatrice to break down why 75% of businesses that go to market never actually sell.And it's not market conditions, it's deal killers hiding in plain sight.We cover:Reducing owner dependence.Building a cohesive exit strategyThe deal killer categories making buyers walk away.How business owners can increase their market value.The gaps you can't see that cost millions in future value.Tune in to get a grip on positioning your business as the apple in the eyes of investors and customers alike.-Find gaps in your brand health and performance in 5 minutes with ⁠⁠⁠⁠The Brand Health Audit⁠⁠⁠⁠.-04:52 Increasing Market Value: Key Considerations06:48 Brand Valuation and Rebranding Pitfalls08:03 Exit Readiness and Strategic Planning14:17 Customer Concentration and Operational Systems15:19 Personal and Business Financial Planning18:06 Mindset and Emotional Preparation for Exit31:33 Nitty-Gritty Actions for a Successful Exit39:51 Optimizing Business Operations43:12 Legal and Financial Deal Killers45:38 Owner Dependence and Succession Planning50:23 Incentivizing Key Employees53:53 Brand Strength and Reputation01:03:32 Attracting Investors and Buyers5 episodes to binge on:⁠⁠⁠The no bullshit strategy⁠⁠⁠⁠ with Alex Smith⁠⁠⁠Brand strategy in action⁠⁠⁠⁠ with Cam Varner⁠⁠AI, Automation and Strategy⁠⁠ with Leland Best and Chris Troka⁠⁠⁠Unmasking strategy⁠⁠ with Beatrice and Elijah ⁠⁠⁠What’s your position?⁠⁠⁠ with Beatrice and ElijahReach out to guest speakers:Alexandria Seydel: LinkedIn Allie Beckmann:LinkedIn | Get Liberated FinancialDisclaimer: All content is for education and information purposes only. It is not intended to provide any tax or legal advice or provide the basis for any financial decisions. Nor is it intended to be a projection of current or future performance or indication of future results. Advisory services are offered by Liberated Financial, an Investment Advisor in the State of Colorado and other jurisdictions in which it may conduct business.Follow Beatrice Gutknecht:⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ | ⁠⁠⁠⁠YouTube⁠⁠⁠⁠ | ⁠⁠⁠⁠Instagram⁠⁠⁠⁠ | ⁠⁠⁠⁠Website⁠⁠⁠⁠Produced by ⁠⁠⁠⁠Your Podcast Sidekick