Acquisitions Without Chaos | Wendy Murphy

Wendy Murphy, CEO of second‑generation Timber Tech Truss (started by her parents in 1980), shares what growth really looks like when you go from family-run to private equity-backed, and then acquire two businesses in 18 months.She shares why Timber Tech sold to align on a new direction, how the bolt‑on strategy led to buying a stair company and a prefab wall/framing company, and why “alignment” beats spreadsheets when picking acquisition targets.You’ll hear the unsexy stuff that makes or breaks integration: a 90‑day pause to build trust, audits (HR, safety, engagement), change management as an emotional process, ERP assumptions that don’t scale, and why messaging/brand continuity can lag behind ops—without confusing customers.-Audit your brand performance: https://www.badasserybyb.com/brand-health-audit-04:18 Selling to Private Equity08:09 Surprises in Due Diligence17:28 Guiding Principles That Scale22:37 90 Day Integration Playbook34:17 Systems and Org Chart Lessons41:05 Shiny Object Discipline52:30 Conduct Versus Performance56:12 KPIs and Development Hours01:00:06 M&A Advice for Sellers01:05:30 Earnouts And Deal Reality-5 episodes to binge on:⁠⁠⁠⁠⁠⁠⁠⁠The no bullshit strategy⁠⁠⁠⁠⁠⁠⁠⁠⁠ with Alex Smith⁠⁠⁠⁠⁠⁠⁠⁠Brand strategy in action⁠⁠⁠⁠⁠⁠⁠⁠⁠ with Cam Varner⁠⁠⁠⁠⁠⁠Repositioning to $10M⁠⁠⁠ with Nicole Downer⁠⁠⁠⁠⁠Your Business Might Be Unsellable⁠⁠⁠⁠⁠ with Allie Beckmann and Alexandria Seydel⁠⁠⁠Repositioning Without Losing Customers ⁠⁠⁠with Amy Heidersbach & Melissa Eaton-Reach out to guest speaker Wendy Murphy: ⁠⁠Wendy on LinkedIn⁠ | ⁠Timber Tech Group on LinkedIn | ⁠Timber Tech TrussFollow Beatrice Gutknecht:⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠Produced by ⁠⁠⁠⁠⁠⁠⁠⁠Your Podcast Sidekick