The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More

How to Tell Affiliates When Something Goes Wrong

August 31, 2026·25 min
Episode Description from the Publisher

Something is going to go wrong in your affiliate program eventually. A launch gets delayed. A tracking issue pops up. A commission changes. A promo doesn't go the way you expected. The mistake most people make is waiting too long, saying too little, or trying to make the problem sound better than it is. In this episode, I'm showing you how to tell affiliates when something goes wrong so you can be honest, protect trust, manage expectations, and keep your partners confident even when the update isn't the one they wanted to hear. Links Mentioned in this Episode AffiliateHQ Top 20 Affiliate Program Mistakes How to 10X Your Sales WITHOUT Spending All Day on Social Media or Expensive Paid Ads

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