Cutting Through the Noise: The Vital Role of Communications in Local Government

As misinformation spreads online, and residents expect instant updates, municipalities are under growing pressure to communicate clearly, effectively, and in a way that bolsters public trust. Some cities and towns have dedicated communications resources while others don’t, but they all face similar challenges – in an era increasingly dominated by social media and now AI. In this episode, we hear from Jeremy Warnick, Director of Media Relations and Content Strategy at the City of Cambridge, and Sean Dugan, Deputy Town Administrator in Easton, about communications strategies that really work, and why cities and towns increasingly need to act as their own media organizations. For Further Reading:  Learn more about the Massachusetts Municipal Communicators:  https://www.mma.org/mma-launches-mass-municipal-communicators-group/ To learn more about the MMA: www.mma.org