Beyond Crypto Bros: How to Onboard Normies with Web3 ID

The crypto world is evolving at lightning speed, with household names like Shopify, Walmart, and Amazon all making significant moves into the blockchain space. As these corporate giants adopt stable coins and crypto payments, the question becomes: how do we bring everyone else along? Marcus explores the art and science of introducing "normies" to Web3 domains and digital identity. The challenge isn't just technical—it's about communication. Most people immediately tune out when hearing crypt...