Naming in Web3: ENS, Unstoppable, and Freename Compared

The quest for digital identity in Web3 isn't a zero-sum game. As we navigate this evolving landscape, three major naming services have emerged—each with unique strengths that serve different segments of the ecosystem rather than competing for total dominance. ENS established itself as the crypto-native standard, deeply integrated with Ethereum culture and infrastructure. When you see a .eth address, you immediately recognize someone who lives and breathes on-chain. With names as NFTs and fle...