How to Get Your Business Recommended by AI

AI is becoming a new layer of discovery. People are no longer just searching Google for businesses to hire — they’re asking tools like ChatGPT who they should work with.So what makes AI recommend one business over another?In this episode of The Expert Method, Ian Gatzke sits down with Wes Towers of Uplift 360 to explore what businesses can do to become more visible, trustworthy, and recommendable in an AI-driven world.Wes breaks down why specificity matters, how consistent messaging helps both people and AI understand what your business actually does, and why real-world proof like case studies, reviews, client outcomes, and third-party mentions is becoming increasingly valuable.They also explore why generic AI-generated content is unlikely to build real authority, why traditional lead magnets are losing value, how publishing useful content can help train large language models about your business, and the story of a consultant who landed a $140,000 project after being recommended through ChatGPT.If you’re trying to understand how search, content marketing, trust, and AI recommendations are starting to converge, this conversation offers a practical look at what may matter most: clarity, specificity, proof, and a reputation that exists beyond your own marketing.===============Wes’ Links:- Website: https://uplift360.com.au- LinkedIn: https://au.linkedin.com/in/westowersThe Simple Manifesto:https://www.amazon.com.au/Simple-Manifesto-Marketing-Principl/dp/0994367600===============Download the Program Execution System Toolkit:https://implementgpts.com/pestoolkit===============- My LinkedIn: https://www.linkedin.com/in/ian-gatzke/- Schedule Free Blueprinting Call: https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting===============Highlights:0:00 Episode Highlight1:33 Why Trust Is Eroding Online4:24 Build Trust Through Authenticity8:42 Make the Founder the Brand11:38 Turn Customers Into Marketing14:03 Why the Lead Funnel Is Breaking16:27 Train AI About Your Business20:59 What Replaces the Lead Magnet24:41 Everything Starts With the Customer25:53 Why Niching Down Matters30:49 How AI Chooses Who to Recommend33:15 Brand Mentions Build Authority36:25 Answer the Questions People Ask38:36 Just Be Clear38:59 Episode Takeaway