Sweat Equity

Watch Me Build a $100M Brand Right In Front of Your Eyes

July 16, 2026·39 min
Episode Description from the Publisher

There's never been a better time to build an e-commerce brand.Brian Blum has worked with 87+ brands at his agency Nibble, and now he's doing it himself. In this episode, he shares the exact playbook he's using to launch Steady, his newest brand in the nervous system gummy industry. From Meta ads and TikTok Shop to Amazon and retail, Brian breaks down what it really takes to build a best-in-class consumer brand from scratch.If you're ready to build your own brand, this one is for you.Enjoy the episode!As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.--------------------Make ads that win (without getting lucky): https://motionapp.comTurn your customer support into a revenue engine: https://www.richpanel.com/--------------------WANT FREE GAME? Or just have a question for Brian & Alex?Submit your questions here: www.marketingexamined.com/podcastOR email us at podcast@marketingexamined.com--------------------WATCH THE PODCAST ON YOUTUBE:For full video versions, and short highlights of every episode, head tohttps://www.youtube.com/@marketingexamined?sub_confirmation=1NEWSLETTER:For growth playbooks, deep dives, and marketing case studies, get subscribed atwww.marketingexamined.com--------------------Follow Alex & Brian on Twitter and IGwww.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1

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