If You Don't Understand Luxury, You Don't Understand Business

What does it actually take to win luxury clients?Chris Howell, CEO of SPX Gym Design, has designed gyms for some of the wealthiest hotels in the world. In this episode, he breaks down the art of world building, what luxury clients are really craving in hospitality, and why a great gym can be the reason someone books a hotel and keeps coming back.The hospitality business is moving toward tailored experiences. You're not serving every guest, you're serving the right one.If you're building in the luxury space, this one is for you.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.--------------------WANT FREE GAME? Or just have a question for Brian & Alex?Submit your questions here: www.marketingexamined.com/podcastOR email us at podcast@marketingexamined.com--------------------WATCH THE PODCAST ON YOUTUBE:For full video versions, and short highlights of every episode, head tohttps://www.youtube.com/@marketingexamined?sub_confirmation=1NEWSLETTER:For growth playbooks, deep dives, and marketing case studies, get subscribed atwww.marketingexamined.com--------------------Follow Alex & Brian on Twitter and IGwww.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1