325: 4 Wine-Focused Social Media Tips: Q&A with Heather Daenitz | Marketing Tip Monday

Social media keeps changing, but wineries can stay relevant with a focused strategy. Heather Daenitz (Craft & Cluster) shares practical advice on Instagram Stories, audience engagement, searchable content, authentic video, and content series that help wineries connect with wine consumers.  Resources:  Apply for SIP Certified Wine Join the SIP Certified Wine Finder (Members Only) Marketing Tips eNewsletter Real Stories, Real Impact SIP Certified Marketing Toolkit Tell Your Sustainable Story Online Course   <span class="NormalTextRun SCXW79210046 BCX8" data-ccp-parastyle="Section header" data-ccp-parastyle-defn= "{"ObjectId":"90dc3229-43f9-5e27-90bf-aa744c6ab0a9|1","ClassId":1073872969,"Properties":[201342446,"0",201342447,"5",201342448,"1",201342449,"0",469777841,"Calder LC",469777842,"",469777843,"Calibri",469777844,"Calder LC",201341986,"0",469769226,"Calder LC,Calibri",268442635,"24",335551500,"3448215",335559739,"60",335559738,"240",335560102,"2",134245418,"true",134245529,"false",469775450,"Section header",201340122,"2",134234082,"true",134233614,"true",469778129,"Sectionheader",335572020,"1",335559740,"240",201341983,"0",469777929,"Section header Char",469778324,"heading 3"]}" data-ccp-parastyle-linked-defn= "{"ObjectId":"eda0807a-dbbd-56db-ba5e-5f4de0b52575|1","ClassId":1073872969,"Properties":[469775450,"Section header Char",201340122,"1",134233614,"true",469778129,"SectionheaderChar",335572020,"1",134231262,"true",469777841,"Calder LC",469777844,"Calder LC",469769226,"Calder LC",335551500,"3448215",268442635,"