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Supply Chain Now: Daily Summaries Delivered
by Supply Chain Now
Our hosts, comprised of seasoned industry-leaders, practitioners, and solution providers, address the supply chain industry’s challenges, trends, and innovations for our global audience. With engaging, informative, and on-trend content, our podcasts, livestreams, and webinars bridge expertise and entertainment, empowering supply chain professionals to elevate their businesses.
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- 2 days ago50 min
The Buzz: Why Supply Chain Resilience Depends on Judgment, Data, and Action
Global supply chains are facing no shortage of complexity from shifting tariffs and changing consumer behavior to rapid advances in artificial intelligence. But having more technology and data does not automatically create a more resilient operation. What matters is how leaders interpret that information and turn it into action. In this episode of The Buzz, powered by Zebra Technologies, host Scott Luton is joined by guest co-host David Shillingford and Shannon Vaillancourt, founder and president of RateLinx. Together, they explore the latest developments affecting global trade, grocery spending, freight operations, supply chain resilience, and AI adoption. The conversation examines why resilience is ultimately a leadership challenge, how poor data can undermine even the most advanced technology, and where human judgment remains essential as organizations automate more decisions. Key Takeaways Why increased tariffs create additional complexity and uncertainty for global trade and supply chain teams How consumer spending pressures, food waste, inflation, and changing purchasing habits may be influencing grocery sales Why supply chain resilience requires action, not simply visibility, risk documentation, or additional technology How experienced leaders use patterns, information, and anticipation to make stronger decisions Why AI often exposes existing data-quality problems rather than creating new ones Which routine supply chain tasks are best suited for AI and where human oversight remains critical How technology can eliminate repetitive work and help teams focus on higher-value decisions Why conversations, collaboration, and real-world experience remain powerful sources of supply chain insight Supply chain leaders do not need more information for information’s sake—they need the ability to recognize patterns, evaluate risks, and act with confidence. Tune in to hear practical perspectives on using AI responsibly, strengthening operational resilience, improving decision-making, and preparing your organization for the next disruption. Additional Links & Resources: Zebra: https://www.zebra.com/machinevision With That Said: https://bit.ly/WTS-19-JULY-2026 Easypost Playbook: https://bit.ly/3PL-Carrier-Playbook US imposes tariffs over forced labor before global duty ends: https://bit.ly/New-Tariffs-July2026 The Slave-Free Alliance: https://www.slavefreealliance.org/ Grocery unit sales sink for five straight months: https://bit.ly/US-Grocery-Shopping-Data David's Post: https://bit.ly/David-Shillingford-SC-Resilience Supply chain resilience isn’t a data problem; it’s a judgment problem: https://www.scmr.com/article/supply-chain-resilience-isnt-a-data-problem-its-a-judgment-problem Zebra: zebra.com/warehouse-vision Insight 26: https://www.ratelinx.com/ratelinx-insight-conference/ RateLinx: https://www.ratelinx.com/ Connect with David on LinkedIn: https://www.linkedin.com/in/shillingford/ Connect with Shannon on LinkedIn: https://www.linkedin.com/in/shannon-vaillancourt/ Upcoming Live Programming: https://supplychainnow.com/upcoming-live-programming/ Supply Chain Now Resource Hub: https://supplychainnow.com/resource-hub/ Learn more about our hosts: https://supplychainnow.com/about Learn more about Supply Chain Now: https://supplychainnow.com Watch and listen to more Supply Chain Now episodes here:
- 4 days ago57 min
Review of the July 2026 U.S. Bank Freight Payment Index - Rates Edition
Freight rates have entered a new phase, and the signals pointing to it have been hiding in plain sight for anyone willing to look past the headlines and into the data. In this episode of Supply Chain Now, Scott W. Luton is joined by Jake Barr, Chris Caplice, Chief Scientist at DAT Freight & Analytics, and Bobby Holland, Vice President/Director of Freight Business Analytics at U.S. Bank, to dig into the newly launched U.S. Bank Freight Payment Index Rates Edition, a joint report combining U.S. Bank's $46 billion in annual freight payment processing with DAT's database of more than a trillion in freight market transactions. Chris breaks down why this tightening cycle isn't the surprise so many transportation executives believe it to be, explaining how capacity, not demand, is the real driver this time around, fueled by driver shortages, tighter regulations, and unprecedented data center build-out. Bobby brings the numbers to life, showing how spot rate movement has historically preceded shifts in contract rates and why shippers should treat that signal as an early warning system rather than an afterthought. The conversation lands on what shippers can actually do about it: stress-testing budgets, segmenting freight into dedicated, contract, and dynamic buckets, and using data to answer the question every CFO eventually asks, is it me, or is it the market? Jake closes with a blunt prediction for the shipper side and a challenge to turn the last few years of smooth sailing into real, productive reinvestment. \ Jump into the conversation: Intro What is the U.S. Bank Freight Payment Index Rates Edition What DAT Freight Analytics does The U.S. Bank Freight Payment Index explained Is the truckload market really turning Why this cycle is capacity-driven, not demand-driven Carriers gain pricing power in a tightening market What's changed in the market since January Why spot rates lead contract rate shifts Elephants vs goldfish: how shippers and carriers remember the market Prescribed actions: segmenting your freight network Final predictions and one key takeaway for shippers Additional Links & Resources: Connect with Chris Caplice: https://www.linkedin.com/in/chris-caplice-1839/ Connect with Bobby Holland: https://www.linkedin.com/in/bobby-holland-4a9355/ Connect with Jake Barr: https://www.linkedin.com/in/jake-barr-3883501/ Learn more about DAT Freight & Analytics: https://www.dat.com/ Learn more about U.S. Bank: https://www.usbank.com/index.html Learn more about BlueWorld Supply Chain Consulting: https://www.blueworldscc.com/ Learn more about our hosts: https://supplychainnow.com/about Learn more about Supply Chain Now: https://supplychainnow.com Watch and listen to more Supply Chain Now episodes here: https://supplychainnow.com/program/supply-chain-now Subscribe to Supply Chain Now on your favorite platform: https://supplychainnow.com/join Work with us! Download Supply Chain Now’s NEW Media Kit: https://supplychainnow.com/media-kit/ WEBINAR- Peak Reality Check: What Shippers, Analysts, and AI Models Are Predicting for 2026: https://bit.ly/4aTlsRv WEBINAR- From Volume to Resilience: How Automotive Supply Chains Are Adapting to a New Market Reality: https://bit.ly/4f6SUGA WEBINAR- The Automotive Industry’s Next
- 6 days ago53 min
Beyond the ERP Tradeoff: Building AI-ready Operations
Enterprise technology has long promised to unlock operational potential, but the trade-offs between monolithic ERP systems and fragmented best-of-breed stacks continue to slow organizations down in ways most leaders don't fully account for. In this episode of Enterprise Unleashed on Supply Chain Now, Scott W. Luton and Wiley Jones (Co-founder at DOSS) are joined by Jindra Zitek (Partner and Head of Scale at Stripes), a former McKinsey consultant and C-level operator whose career spans Chobani, HelloFresh, and a range of board and advisory roles across industry. Together, they unpack what it actually takes to build operations that are truly AI-ready, and why the answer starts with people long before it reaches technology. Jindra draws on firsthand experience leading through hypergrowth and crisis to make the case that both ERP consolidation and best-of-breed ecosystems carry a hidden coordination tax, one that only gets more expensive the longer organizations avoid naming it. He challenges leaders to stop framing AI as a job automation tool and start treating it as a lever for dignity and purpose, giving people the ability to focus on the work that actually requires human judgment. The conversation lands on what separates organizations that experiment successfully from those stuck in pilot purgatory: shared business objectives, cross-functional coalitions, and guardrails that free people to move fast without losing control. Wiley grounds the discussion in what Doss is seeing in practice, where the complexity of edge cases is finally collapsing, and where the real work of comprehension still cannot be skipped. Jump into the conversation: Intro Jindra Zitek’s background across McKinsey, Chobani, and HelloFresh Lessons from family, farming, and leadership Why people should come before systems The trade-off between ERP and best-of-breed tools The hidden cost of technology choices How company DNA shapes technology strategy Eliminating the human tax of broken systems Automation should enable people, not replace them The rise of agentic operations Building trust and control with AI systems Measuring real ROI from AI investments Building cross-functional teams for AI success Creating guardrails for enterprise AI adoption The first workflow to transform with AI Finding business problems AI can solve How AI changes workflow design and implementation Additional Links & Resources: Connect with Jindra Zitek: https://www.linkedin.com/in/jindrazitek/ Connect with Wiley Jones: https://www.linkedin.com/in/wileycwjones/ Learn more about DOSS: https://www.doss.com/ Learn more about Stripes: https://www.stripes.co/ Learn more about Supply Chain Insights: http://www.supplychaininsights.com Learn more about our hosts: https://supplychainnow.com/about Learn more about Supply Chain Now: https://supplychainnow.com Watch and listen to more Supply Chain Now episodes here: https://supplychainnow.com/program/supply-chain-now Subscribe to Supply Chain Now on your favorite platform: https://supplychainnow.com/join Work with us! Download Supply Chain Now’s NEW Media Kit: https://supplychainnow.com/media-kit/ WEBINAR- Peak Reality Check: What Shippers, Analysts, and AI Models Are Predicting for 2026: https://bit.ly/4aTlsRv WEBINAR- From Volume to Resilience
- 1 weeks ago53 min
The Buzz: AI, Freight Volatility, and the Hidden Power of Yard Operations
From rising diesel prices and China's evolving economy to Boeing's continued turnaround and the growing role of AI in logistics, this week's episode of The Buzz, powered by Zebra Technologies, covers the biggest stories shaping global supply chains. Scott Luton is joined by special co-host Blythe Milligan (Everything is Logistics) and featured guest Matt Yearling, CEO of YMX Logistics, for a timely conversation on freight markets, infrastructure, innovation, and what leaders should be paying attention to now. The discussion begins with the latest freight and economic headlines, including diesel price volatility, shifting global trade patterns, China's export performance, and what these trends mean for supply chain professionals. Scott and Blythe also explore Boeing's ongoing recovery and why trust remains one of the industry's most valuable currencies. Later, Matt Yearling joins the show to discuss an often-overlooked area of supply chain operations: the yard. He shares why yard management has become a strategic differentiator, how AI is driving measurable operational improvements, and why successful digital transformation requires more than simply adding new technology. Throughout the conversation, the panel emphasizes practical innovation, operational excellence, and the importance of people in every supply chain. Key Takeaways Diesel prices, freight rates, and geopolitical uncertainty continue to pressure transportation costs. China's manufacturing and export trends are reshaping global trade and nearshoring strategies. Boeing's recovery demonstrates that rebuilding trust takes years—but is essential for long-term success. AI delivers the greatest value through practical, incremental improvements rather than flashy automation. Yard operations remain one of supply chain's biggest untapped opportunities for improving efficiency and reducing costs. Technology succeeds when paired with operational expertise, strong processes, and empowered people. Whether you're navigating freight volatility, evaluating AI investments, or looking for new ways to improve operational performance, this episode delivers practical insights from experienced supply chain leaders. Tune in for thoughtful analysis of today's biggest headlines and actionable ideas you can apply across your own organization. Additional Links & Resources: Connect with Matthew: https://www.linkedin.com/in/matthewyearling/ Learn more about YMX Logistics: https://ymxlogistics.com Learn more about Zebra: zebra.com/warehouse-vision WTS: https://bit.ly/WTS-19-JULY-2026 U.S. Bank Freight Payment Index: https:bit.ly/scn-us-bank Everything is Logistics: https://everythingislogistics.com Diesel Fuel Prices: https://on.wsj.com/4wgKItI Chinese Economy: https://cnn.it/4fkw5hD Boeing Turnaround: https://cnb.cx/4fkxVix Zebra Technologies: zebra.com/warehouse-vision The Blockbuster vs. Netflix Era of Yard Logistics: https://ymxlogistics.com/blog/the-blockbuster-vs-netflix-era-of-yard-logistics Latest blog post: https://bit.ly/Losing-Sales-Due-to-Inventory Upcoming Live Programming: https://supplychainnow.com/upcoming-live-programming/ Supply Chain Now Resource Hub: https://supplychainnow.com/resource-hub/ Learn more about our hosts: https://supplychainnow.com/about Learn more about Supply Chain Now: https://supplychainnow.com Watch and listen to more Supply Chain Now episodes here: https://supplychainnow.com/program/supply-chain-now Subscribe to Supply Chain Now on your favorite pla
- 1 weeks ago43 min
How AI Is Transforming Supply Chain Jobs, Skills, and the Future Workforce
The AI hype cycle is over. The scaling race has begun. In this episode of Supply Chain Now, Scott W. Luton welcomes special guest co-host Marina Mayer, Content Director of Food Logistics and Supply & Demand Chain Executive and Co-Founder of the Women in Supply Chain Forum, for a wide-ranging conversation on how AI is actually reshaping global supply chains, manufacturing, and the workforce behind them. Marina unpacks data showing the AI in logistics and supply chain market is set to grow from just over $20 billion to nearly $196 billion by 2034, and explains why the real driver isn't AI adoption itself but companies learning to target it to the specific parts of the business where it belongs. From there, the two dig into a 2026 AI Skills Enterprise Benchmark from Workera, revealing that manufacturers committed to structured upskilling are hitting 79% workforce readiness scores, and why employee confidence, not just capability, is the missing piece in so many transformation efforts. The conversation builds into how KPMG research shows 73% of businesses are now planning a comprehensive overhaul of their supply chain operating model within the next three years, up from just 11% a year prior, and what that means for hiring, training, and the next generation of talent entering the industry. Marina and Scott also explore how mid-sized businesses are using AI to manage expenses and detect fraud, and revisit a conversation on putting frontline AI directly into the hands of workers on the floor to speed up onboarding and decision-making. Along the way, Marina previews the 2026 Women in Supply Chain Forum in Charleston, including its new mentorship program and self-advocacy theme. If you want a grounded, data-backed read on where AI in supply chain is headed next, this conversation delivers. Jump into the conversation: Intro Meet Marina Mayer Balancing work and sports mom logistics The 196 billion AI supply chain boom Why AI adoption needs a targeted approach The 2026 AI Skills Enterprise Benchmark Building employee confidence with AI Lessons from MODEX and workforce transformation Why 73 percent are overhauling operating models Mid market businesses tackle AI and expenses Putting frontline AI in workers hands Women in Supply Chain Forum 2026 preview Additional Links & Resources: Connect with Marina Mayer: https://www.linkedin.com/in/marinamayer/ Learn more about Supply & Demand Chain Executive: https://www.sdcexec.com/ Learn more about Food Logistics: https://www.foodlogistics.com/ Upcoming Live Programming: https://supplychainnow.com/upcoming-live-programming/ Supply Chain Now Resource Hub: https://supplychainnow.com/resource-hub/ Learn more about our hosts: https://supplychainnow.com/about Learn more about Supply Chain Now: https://supplychainnow.com Watch and listen to more Supply Chain Now episodes here: https://supplychainnow.com/program/supply-chain-now Subscribe to Supply Chain Now on your favorite platform: https://supplychainnow.com/join Work with us! Download Supply Chain Now’s NEW Media Kit: https://bit.ly/3XH6OVkps://bit.ly/4aTlsRv WEBINAR- The Future of Supply Chains: Where Talent Meets Technology: https://bit.ly/4uUuxkc WEBINAR- Peak Reality Check: What Shippers, Analysts, and AI Models Are Predicting for 2026: https://bit.ly/4aTlsRv WEBINAR- From Volume to Resilience: How Automotive Supply Chains Are Adapting to a New Market Reality: https://bi
- 1 weeks ago1h 8m
Inside Shipium's Plan to Turn Freight Audit Into Real-Time Monitoring
Freight audit is one of supply chain's most stubborn cost centers, and the traditional model of catching errors months after the fact is no longer good enough. In this episode of Supply Chain Now, Scott W. Luton and Marty Parker are joined by Jason Murray, CEO at Shipium, and Tim Meester, Vice President, Network Performance & Intelligence at Shipium, to discuss the shift from reactive freight audit to always-on, AI-native monitoring. The panel explores why the freight audit industry keeps growing at a 14.2% CAGR even as billing errors persist at 2 to 6% of all parcel invoices, and why every dollar lost to those errors can take 19 to 20 new revenue dollars to recover. They address how delayed, after-the-fact reconciliation lets small pricing mistakes snowball into major margin loss, outlining a vision for continuous, agentic auditing that catches issues before invoices even arrive. By leveraging live data, simulation, and autonomous AI agents, shippers can detect root causes in real time and act on them immediately rather than weeks later. Jason Murray concludes by challenging operators to start building a data-first culture now, before the competitive gap becomes impossible to close. Jump into the conversation: Intro Meet Jason Murray and Tim Meester of Shipium Jason's journey from Amazon to founding Shipium Why freight audit keeps growing yet errors persist Auditing as reconciliation hell and the GLP-1 analogy Always On Audit reframes reconciliation as monitoring Reframing leakage and loss spend as a margin tax Where the money actually leaks in parcel billing Always on audit versus traditional after the fact review Why the data layer has to come first for AI Real world use cases where AI catches hidden savings Holistic differentiation and the next 24 months for audit Additional Links & Resources: Connect with Jason Murray: https://www.linkedin.com/in/jason-shipium/ Connect with Tim Meester: https://www.linkedin.com/in/meester/ Connect with Marty Parker: https://www.linkedin.com/in/martyparker/ Learn more about Shipium: https://www.shipium.com/ Learn more about Adæpt Advising: https://www.adaeptadvising.com/ Learn more about our hosts: https://supplychainnow.com/about Learn more about Supply Chain Now: https://supplychainnow.com Watch and listen to more Supply Chain Now episodes here: https://supplychainnow.com/program/supply-chain-now Subscribe to Supply Chain Now on your favorite platform: https://supplychainnow.com/join Work with us! Download Supply Chain Now’s NEW Media Kit: https://supplychainnow.com/media-kit/ WEBINAR- The Future of Supply Chains: Where Talent Meets Technology: https://bit.ly/4uUuxkc WEBINAR- Peak Reality Check: What Shippers, Analysts, and AI Models Are Predicting for 2026: https://bit.ly/4aTlsRv WEBINAR- From Volume to Resilience: How Automotive Supply Chains Are Adapting to a New Market Reality: https://bit.ly/4f6SUGA WEBINAR- The Automotive Industry’s Next Digital Breakthrough: https://bit.ly/4vhUwT4 WEBINAR- From Disruption to Stability: Building Resilient Logistics Solutions in a Rapidly Changing Global Market: https://b
- 2 weeks ago53 min
The Buzz: Manufacturing Momentum, AI Reality & Leadership That Lasts
On this episode of The Buzz, powered by Zebra Technologies, hosts Scott Luton and special guest co-host Amber Salley are joined by Rich Carey of MFG.inc to break down the biggest headlines shaping global supply chain. From the future of the USMCA and the health of U.S. manufacturing to separating AI hype from real-world value, this conversation delivers practical insights for supply chain leaders navigating constant change. What does the latest manufacturing data really tell us? Is AI bringing meaningful transformation to supply chains or just creating more noise? And how can organizations build resilient operations while developing stronger leaders? Scott, Amber, and Rich tackle these questions by exploring North American trade policy, manufacturing growth fueled by AI infrastructure investments, energy challenges, and the realities of autonomous supply chains. Rich also shares actionable leadership lessons from decades of operational excellence work, emphasizing servant leadership, trust, quick wins, and developing frontline leaders who can successfully lead change. If you're looking for practical strategies, not just buzzwords, this episode is packed with valuable takeaways. Key Takeaways Why the annual review of the USMCA matters for supply chain planning and business certainty. What recent U.S. manufacturing data reveals about growth, hiring, and AI-driven demand. The difference between real AI applications and the growing "AI noise" across the supply chain industry. Why autonomous supply chains still face significant hurdles around data, governance, and decision-making. How servant leadership, trust, and quick wins accelerate successful operational transformation. Why investing in frontline leaders is one of the most effective ways to improve manufacturing performance. Whether you're leading supply chain strategy, manufacturing operations, procurement, or digital transformation, this episode provides thoughtful perspectives on today's biggest industry trends while offering practical leadership advice you can apply immediately. You'll leave with a clearer understanding of where the industry is headed and how great leadership remains the competitive advantage that technology alone can't replace. Additional Links & Resources: Zebra: https://www.zebra.com/machinevision With That Said: https://bit.ly/WTS-12-July-2026 USMCA: Retail, manufacturing and apparel groups call for preservation: https://bit.ly/USMCA-Annual-Review US factory activity eases off four-year high; input prices remain elevated: https://reut.rs/3SNyfPv Turning Supply Chain Volatility into Competitive Advantage with o9 Solutions: https://bit.ly/SCN-At-Gartner-2026 The Autonomous Supply Chain: Why We’re Not There Yet (And What It Will Actually Take): https://bit.ly/Amber-Salley-AutonomousEra From Planning to Decision Making: https://bit.ly/From-Planning-to-Decision-Making Mfg.inc: https://mfg.inc/ Connect with Rich on LinkedIn: https://www.linkedin.com/in/richcary/ Connect with Amber on LinkedIn: https://www.linkedin.com/in/ambersalley/ Upcoming Live Programming: https://supplychainnow.com/upcoming-live-programming/ Supply Chain Now Resource Hub: https://supplychainnow.com/resource-hub/ Learn more about our hosts: https://supplychainnow.com/about Learn more about Supply Chain Now: https://supplychainnow.com Watch and listen to more Supply Chain Now episodes here: https://supplychainnow.com/program/supply-chain-now Subscribe to Supply Chain Now on your favorite platform:<a href="https://supplychainnow.com
- 2 weeks ago59 min
Supply Chains to Admire 2026: Winners and Dynamic Benchmarking Opportunities
Supply chain benchmarking has been evolving rapidly, but the biggest shifts in driving true organizational value may still be unfolding. In this episode of Supply Chain Now, Scott W. Luton and Lora Cecere (Founder of Supply Chain Insights), are joined by Dave Winstone (Global Director, Supply Chain Excellence at Dow) and Wael Abdelmalek (CEO of Uthereal). Together, they explore what it truly means to define and measure supply chain excellence, moving from rigid historical spreadsheets to data-driven, dynamic benchmarking and human-AI partnership. The panel highlights how 32 top-performing companies outperformed the market by focusing on metrics that correlate directly to market cap rather than a simple popularity contest. Dave draws on nearly four decades of global leadership to make the case for focusing on portfolio rationalization and network design while bypassing traditional distractions like massive ERP implementations. Meanwhile, Wael shares how agentic AI platforms can condense 15 years of industry-leading research into minutes, creating a powerful learning engine that works alongside humans to scale organizational insights. The guests share the core operational pillars that separate top performers from the rest of the market: leadership alignment, clear strategic direction, customer focus, and balanced performance scorecards. By embracing data objectivity and the power of dynamic orbit charts, they demonstrate how leaders can have tough, uncomfortable conversations at the board level to navigate macroeconomic headwinds and unlock real, sustainable growth. Jump into the conversation: Intro The journey behind Ask Lora Dave Winstone's background at Dow Divisional benchmarking and collaboration history The data-driven origins of Supply Chains to Admire Building relevant industry sectors and peer groups Improvement vs. performance in maturity Measuring what matters over popularity contests Comparing Supply Chains to Admire with the Gartner Top 25 Looking at industry headwinds through orbit charts Stripping out subjectivity in industry lists Why small companies outperform large ones Traditional best practices vs. historic pitfalls Revealing the 2026 Supply Chains to Admire winners Core pillars: What the top performers have in common Ask Lora: Dynamic benchmarking through agentic AI Wael Abdelmalek's deep tech and cloud architecture background Leveraging proprietary algorithms and agentic behavior Demonstration: How to use Ask Lora Testing scalability and breaking the model Shifting the cross-functional dialogue at the board level Key lessons from the panel Additional Links & Resources: Connect with Lora Cecere: https://www.linkedin.com/in/loracecere/ Connect with Dave Winstone: https://www.linkedin.com/in/dave-winstone-79337a34/ Connect with Wael Abdelmalek: https://www.linkedin.com/in/wwael/ Learn more about Supply Chain Insights: http://www.supplychaininsights.com Learn more about Dow: https://www.dow.com/en-us.html Learn more about Uthereal: https://www.uthereal.ai/ Learn more about our hosts: https://supplychainnow.com/about Learn more about Supply Chain Now: https://supplychainnow.com Watch and listen to more Supply Chain Now episodes here: https://supplychainnow.com/program/supply-chain-now Work with us! Download Supply Chain Now’s NEW Media Kit: <a href="https://supplychainnow.com/media-k
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About Supply Chain Now
Our hosts, comprised of seasoned industry-leaders, practitioners, and solution providers, address the supply chain industry’s challenges, trends, and innovations for our global audience. With engaging, informative, and on-trend content, our podcasts, livestreams, and webinars bridge expertise and entertainment, empowering supply chain professionals to elevate their businesses.
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