Inside the China Market: Tariffs, E-Commerce, and the Real Cost of Entry

China’s supplement market offers enormous opportunity—but getting there isn’t simple. Jeff Ventura sits down with Jeff Crowther to break down what companies need to know about selling dietary supplements in China today. From the unpredictable impact of tariffs to the rise of cross-border e-commerce platforms, the conversation explores the strategies companies are using to reach Chinese consumers. They also unpack the regulatory maze companies must navigate—including Blue Hat registrations, bonded warehouse logistics, and new customs rules coming in 2026. If you’re considering China—or trying to understand how companies succeed there—this episode offers practical insight from someone who has spent more than a decade working on the ground in the market. About the Council for Responsible Nutrition (CRN)  The Council for Responsible Nutrition (CRN), founded in 1973, is a Washington, D.C.-based trade association representing 180 dietary supplement and functional food manufacturers, ingredient suppliers, and companies providing services to those manufacturers and suppliers. In addition to complying with a host of federal and state regulations governing dietary supplements and food in the areas of manufacturing, marketing, quality control and safety, our manufacturer and supplier members also agree to adhere to additional voluntary guidelines as well as to CRN’s Code of Ethics. Follow us on Twitter @CRN_Supplements and LinkedIn.