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by Council for Responsible Nutrition (CRN)
Podcast by Council for Responsible Nutrition (CRN)
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What does the future of natural medicine look like? According to renowned naturopathic physician, author, and iHerb Chief Science Advisor Dr. Michael Murray, we're only beginning to unlock nature's potential. In this episode of Supplement Source, CRN's Jeff Ventura sits down with one of the most influential voices in integrative health to discuss emerging science around peptides, the role of food and the microbiome in future healthcare, misconceptions about antioxidants, the promise of longev...
What does sustainability look like when it goes beyond buzzwords and becomes a long-term commitment to people, communities, and the environment? In this episode of Supplement Source, Jeff Ventura sits down with Ajay Patel, Founder and CEO of Verdure Sciences, and Isabella Bucklew, Sustainability Coordinator, to discuss the company’s fifth annual Sustainability Report. The conversation explores Verdure’s ongoing efforts to build resilient agricultural supply chains, support farming communities...
In this episode of Supplement Source, host Jeff Ventura sits down with Deshanie Rai, newly appointed Head of Global Regulatory Affairs and Quality Assurance at Kemin Industries, and 2025 recipient of the CRN Radicle Science Annette Dickinson Trailblazer Award. Deshanie reflects on what the award meant to her — a recognition of fearless leadership, innovation, and the courage to take risks. She shares candid insights from her unconventional career journey, from navigating challenges in S...
What happens when supplement manufacturers, charitable clinics, and healthcare logistics experts join forces to tackle nutrition inequity in America? In this episode of Supplement Source, CRN’s Jeff Ventura sits down with leaders from VitaQuest, Direct Relief, and the National Association of Free and Charitable Clinics (NAFC) to discuss the rapid success of the CRN Foundation’s evolving Access Initiative. Together, the panel explores how a first-of-its-kind collaboration is delivering multivi...
In this episode of Supplement Source, Jeff Ventura sits down with Dr. Stefan Pasiakos, a leading researcher now at the Pennington Biomedical Research Center and former NIH scientist, for a candid conversation about the science—and realities—behind dietary supplements. Drawing on his experience inside government research and now in the academic space, Dr. Pasiakos offers a balanced perspective on the supplement industry: where the science is strong, where gaps remain, and how researchers and i...
In this episode of Supplement Source, Jeff Ventura sits down with Dr. Michelle Simon, President and CEO of the Institute for Natural Medicine, to explore the growing momentum behind whole-person health—and what it will take to bring it into the mainstream. Dr. Simon shares how INM is expanding its mission beyond naturopathic medicine to unify the broader traditional, complementary, and integrative health (TCIM) community under a single voice. At the center of that effort is a new collaboration with Georgetown University: a CME-accredited course designed to educate conventional healthcare providers on integrative approaches, from nutrition and supplements to lifestyle-based care. The conversation dives into the persistent knowledge gap among clinicians, the role industry can play in advancing credible research and quality standards, and the challenges practitioners face in navigating a fragmented supplement marketplace. Dr. Simon emphasizes the importance of practitioner guidance in helping patients cut through misinformation and make evidence-informed decisions. They also explore shifting consumer behavior—particularly among younger generations—who are increasingly seeking proactive, preventive health strategies rather than reactive treatments. From lifestyle changes to skepticism of traditional healthcare models, this cultural shift is fueling demand for a more holistic, root-cause approach to care. Ultimately, the episode highlights a critical inflection point in healthcare: bridging conventional and integrative medicine, investing in education and research, and redesigning systems to prioritize prevention and whole-person wellness. About the Council for Responsible Nutrition (CRN) The Council for Responsible Nutrition (CRN), founded in 1973, is a Washington, D.C.-based trade association representing 180 dietary supplement and functional food manufacturers, ingredient suppliers, and companies providing services to those manufacturers and suppliers. In addition to complying with a host of federal and state regulations governing dietary supplements and food in the areas of manufacturing, marketing, quality control and safety, our manufacturer and supplier members also agree to adhere to additional voluntary guidelines as well as to CRN’s Code of Ethics. Follow us on Twitter @CRN_Supplements and LinkedIn.
In this episode of Supplement Source, Jeff Ventura speaks with Dr. Joe Pizzorno, President of Bastyr University and a pioneer in naturopathic medicine. They discuss his journey from pharmaceutical research to natural medicine, the divide between drugs and nutrition, and the growing role of supplements in supporting health. Dr. Pizzorno also explains how environmental toxins contribute to chronic disease—and why restoring key nutrients is essential for the future of healthcare. About the Council for Responsible Nutrition (CRN) The Council for Responsible Nutrition (CRN), founded in 1973, is a Washington, D.C.-based trade association representing 180 dietary supplement and functional food manufacturers, ingredient suppliers, and companies providing services to those manufacturers and suppliers. In addition to complying with a host of federal and state regulations governing dietary supplements and food in the areas of manufacturing, marketing, quality control and safety, our manufacturer and supplier members also agree to adhere to additional voluntary guidelines as well as to CRN’s Code of Ethics. Follow us on Twitter @CRN_Supplements and LinkedIn.
In this episode of Supplement Source, CRN Vice President of Communications Jeff Ventura sits down with Doug Lynch, CEO of MarketWell Nutrition, for a wide-ranging conversation about the forces reshaping the dietary supplement industry. The discussion begins with what Jeff calls the “race to quality”—the growing push to distinguish trusted, science-backed brands from the rest of the marketplace. Doug explores how certifications, testing methodologies, and manufacturing practices help build consumer confidence—but also why post-market testing and third-party verification aren’t always as straightforward as they seem. From there, the conversation turns to the realities companies face when investing in clinical trials, intellectual property, and product innovation, and why differentiation matters in a fast-moving marketplace where trends can rise—and fall—overnight. Finally, Jeff and Doug look toward the future, discussing how artificial intelligence is transforming everything from ingredient discovery to clinical research and consumer insights, as well as the growing focus on healthspan, longevity science, and the evolving role of nutrition in disease prevention. If you’re interested in the science, strategy, and innovation shaping the next generation of dietary supplements, this episode offers a thoughtful look at where the industry is headed. About the Council for Responsible Nutrition (CRN) The Council for Responsible Nutrition (CRN), founded in 1973, is a Washington, D.C.-based trade association representing 180 dietary supplement and functional food manufacturers, ingredient suppliers, and companies providing services to those manufacturers and suppliers. In addition to complying with a host of federal and state regulations governing dietary supplements and food in the areas of manufacturing, marketing, quality control and safety, our manufacturer and supplier members also agree to adhere to additional voluntary guidelines as well as to CRN’s Code of Ethics. Follow us on Twitter @CRN_Supplements and LinkedIn.
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