
➡️ Join 321,000 people who read my free weekly newsletter: https://newsletter.scottdclary.com ➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory Lisa Song Sutton is a serial entrepreneur, real estate investor, and venture capitalist who launched multiple eight-figure businesses from scratch — starting with Sin City Cupcakes in 2012, then expanding into shipping, swimwear, and luxury real estate — all while working full-time at a law firm with no prior business experience. A daughter of a U.S. Air Force Vietnam War veteran, she now serves as General Partner of The Veteran Fund, a $20M venture capital fund investing in veteran-led companies. A member of the Young Presidents' Organization, former Global Shaper selected by the World Economic Forum, and named a Top Ten Social Entrepreneur to Watch by Inc., Lisa is a living proof that bold action and a willingness to learn on the fly can turn an idea into an empire. ➡️ Show Links https://www.instagram.com/lisasongsutton/ https://x.com/LisaSongSutton https://www.linkedin.com/in/lisasongsutton/ ➡️ Podcast Sponsors Hubspot - https://hubspot.com/ Huel - https://huel.com/scott (Code: scott) iDigress Podcast - https://www.idigress.fm/ Odoo - https://www.odoo.com NetSuite - https://netsuite.com/scottclary/ Indeed - https://indeed.com/clary Framer - https://framer.com/design (Code: SuccessStory) LinkedIn Ads - https://linkedin.com/scottclary Priori - https://priori.life/ Mars Men - https://mengotomars.com/ Upwork - https://upwork.com/ Xero - https://www.xero.com Dell - dell.com/dell-pro AutoPilot - https://www.joinautopilot.com/landing Cohesity - https://www.cohesity.com/datacloud Amp - https://amp.ai ➡️ Talking Points 00:00 – Intro 01:21 – Making Six Figures at 26 05:16 – Lessons from 11 Years in the Cupcakes Business 09:52 – How Involved Should Founders Be 11:17 – Scaling Through People and Partnerships 15:55 – Partner Up or Go Solo 17:00 – Questions to Ask Before Partnering 20:38 – What to Keep and What to Delegate 23:39 – Sponsor Break 25:35 – How to Spot Great Opportunities 32:21 – Sexy vs Essential Businesses 35:42 – The Math Behind Every Opportunity 38:27 – Why Veteran Founders Stand Out 45:28 – Are Veterans Better Entrepreneurs 50:56 – What Comes Next 53:03 – Sponsor Break 55:14 – Does Parenthood Make You a Better Founder 59:45 – The Seasons of Life 1:02:59 – Balancing Love and Ambition 1:16:05 – One Lesson to Pass On
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