Suburb Data with Damien & Jeremy

EBS 25: Yield Focus Mistake | How Chasing Yield Can Hurt Your Investing

August 5, 2026·24 min
Episode Description from the Publisher

Episode 25 challenges the belief that investors should prioritise high yield and cash flow positive property. We explain why capital growth has a much greater impact on long term wealth, how stronger growth can also lift rents over time, and why targeting unusually high yields can eliminate most of the property market from consideration. The episode also explores when yield should matter more, including retirement and serviceability constraints, and why investors should only chase as much yield as their circumstances require. The takeaway is simple. Yield helps you hold property, but capital growth is what builds wealth. Episode Highlights: 00:00 - Introduction 00:52 - Growth > Cashflow 01:59 - Growth vs Yield 04:10 - 12 Month capital growth vs rent growth 11:25 - Jeremy’s story 15:11 - When yield is OK 16:24 - Gross rental yield 23:22 - Conclusion ============================================================= Got questions or feedback? Email us: PODCAST (AT) SUBURBDATA.COM.AU ============================================================= Viewer Favourites 👉 Q&A with Jeremy Sheppard: Entering/Exiting Markets, Buyers Agents, Suburb Selection and More - https://youtu.be/nrxq5l2MIuw 👉 How to Analyse a Property Market - https://youtu.be/TMgvL07LzXs 👉 DSR Success Rate - https://youtu.be/tSBtiD1BLqo 👉 Demand to Supply Ratio Tutorials - https://www.youtube.com/playlist?list=PLWD8h9iMOyGi7zCG37dRhAxXows2SZw7- ============================================================= DISCLAIMER: Please be aware that the content presented in this video is for general informational purposes only and does not constitute financial advice. • The information provided is not tailored to your individual circumstances, and we do not consider your specific financial situation. • It is strongly recommended to consult with a qualified financial advisor or professional before making any financial decisions based on the content of this video, as we have neither offered nor provided legal, financial, or taxation advice to the Listener, Reader, or Viewer. • We do not hold an Australian Financial Services Licence as defined by section 9 of the Corporations Act 2001 (Cth) and are not authorised to provide financial services. • Any actions taken by viewers based on the information in this video are at their own risk.

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