People Don’t Resist Change, They Resist Being Changed

Send us a note about this episode. We'll reply and thank you on a future episode Most communicators assume that if people reject a message, they must not understand it. Lord David Evans argues the opposite. Backlash often isn’t confusion. It’s threat. When people feel insecure, unheard, or looked down on, they don’t lean in. They shut down. And in that moment, facts don’t persuade, values don’t inspire, and “better messaging” can make things worse. In this episode Lord David Evans breaks down...