Turning Community Feedback Into Better Transit with Shofi Ull Azum

In this episode of Stop Requested, Levi McCollum and Christian Londono talk with Shofi Ull Azum, Chief Planning and Development Officer at Cherriots in Salem, Oregon. Shofi shares how the agency uses community feedback, rider data, and operational experience to shape service decisions. The conversation explores Cherriots’ ridership growth, 90 percent on-time performance, and plans for microtransit, bike share, and new transit centers. Shofi also discusses why public engagement should not end with a survey, how planning and operations work together, and the importance of showing communities how their input influenced the final plan.