Balancing the Art and Science of Transit Planning with Brian McCollom

In this episode of Stop Requested, Levi McCollum and Christian Londono talk with Brian McCollom, a transit management consultant with more than 50 years of experience in planning, operations, performance management, and the National Transit Database. Brian shares why good transit planning requires more than technical skill, combining data and standards with judgment, observation, and a clear understanding of the market a service is meant to serve. The conversation explores how planners can make better use of limited resources, what performance audits reveal beyond the headline metrics, and why getting out into the field still matters. Brian also discusses service costing, fare policy, NTD reporting, and the value of learning from operators, maintenance teams, riders, and peers across the industry.