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S.O.B. (Small Owned Business) Marketing: Daily Summaries Delivered
by The Seasoned Marketer
Welcome to the S.O.B. Marketing Podcast! We are a pair of marketing sisters who want to help you S.O.B.’s (small owned businesses) grow. Our commitment to you is to give you the real talk on what works when it comes to marketing and promoting your small business, and what doesn’t really work. We are Chelsea and Vivian and we promise to always keep the conversation real.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 6 days ago39 min
Your Holiday Email Marketing Plan: What to Send & When
Holiday shopping season is here, aka every small business owners SUPER BOWL! One of the easiest ways to increase your sales while people are primed to spend is to send EMAILS. In this episode of the S.O.B. Marketing Podcast, we break down a practical holiday email marketing plan to help you promote your business from early November through Christmas and even after the holidays. We're walking you through four phases of holiday email marketing, plus a bonus fifth phase, with ideas for what to send during each one. We're covering: How to build excitement before your holiday promotions begin Gift guides, bundles, and other email ideas that make shopping easier How often to email subscribers during the holiday season What to send around Black Friday, Small Business Saturday, and Cyber Monday Ways to encourage purchases without offering constant discounts How to reach last-minute shoppers and communicate shipping deadlines Why your email marketing shouldn't stop on Christmas Day Tune in and start putting your holiday email marketing calendar together.
- 1 weeks ago37 min
What the hell is a Meta Pixel?
If you're running Facebook or Instagram ads but aren't using a Meta Pixel, you're missing out on valuable information that could help improve your ad performance! In this episode of the S.O.B. Marketing Podcast, we break down what the Meta Pixel is, how it works, and why small business owners should know about this FREE tracking tool. We're keeping things beginner-friendly as we: Explain how the Meta Pixel can help you measure advertising results beyond likes, clicks, and impressions. Walk you through the basics of installing a Meta Pixel. Share common mistakes to avoid when using this tracking tool. Tune in to learn how Meta's free tracking tool could help you make smarter advertising decisions and get more out of your online ads!
- 2 weeks ago34 min
Social Media Is Changing FAST - 4 Updates You Can't Afford to Ignore in 2026
Keeping up with social media updates and changes can feel like a full-time job, which is why we do the research for our S.O.B. Community members every week! In this episode, we're sharing four important social media updates from the past few months that we've already discussed with our community members. From new advertising opportunities to AI changes that could affect how customers discover your business, we're breaking down what's happening, why it matters, and what it could mean for your marketing. Consider this your sneak peek into our weekly discussions!
- 3 weeks ago45 min
7 Marketing Things Small Business Owners Waste Money On
Are you spending money on marketing that isn't actually helping your small business grow? Just because something is popular, expensive, or easy to do doesn't mean it's the right investment for YOUR business. In this episode of the S.O.B. Marketing Podcast, we're sharing 7 marketing things small business owners waste money on. We get into why these common marketing expenses can drain your budget, how to recognize when it's time to reevaluate, and where your marketing dollars may be better spent. In this episode, we cover: 7 marketing expenses you want to reassess Five categories of marketing investments that may actually be worth your money Three questions to ask yourself before spending another dollar on marketing 🎧 Need practical marketing advice without the agency-sized price tag? Join the S.O.B. Community for weekly marketing support, expert guidance, and a community of small business owners who understand what it's like to run and promote a business. Join us at https://www.skool.com/SOB If you enjoy the episode, subscribe, leave us a review, and share it with a small business owner who could use a little marketing tough love! #SmallBusinessMarketing #MarketingTips #MarketingBudget #SOBMarketingPodcast
- Oct 8, 202634 min
Do You REALLY Have to Do Video Marketing in 2026?
Small business owners are always being told they NEED to be showing up on video but is it true? In this episode of the S.O.B. Marketing Podcast, we have a candid discussion about how your smalll business can benefit from video marketing, as video is becoming increasingly important across social media, Google, and AI search, giving small businesses another way to get discovered, build trust, and connect with potential customers. Hate being on camera? That's ok - we break down how you can create effective video content without ever putting your face on camera. Video marketing can really help put your business on the map, but you don't have to become an influencer or create 20 videos a week - you just need a video footprint to help people discover your business, understand what you do, and feel more comfortable choosing you.
- Oct 1, 202628 min
Do You Really Want to Be the Face of Your Business?
If you’ve ever felt the pressure to be the face of your business, constantly creating content, sharing your life, and putting yourself out there, this episode is for you. We dig into the personal brand vs. logo-led brand debate and the bigger question behind it: What kind of business do you actually want to build? A small business that is built around you or a small business that is able to stand on its own? Because building a personal brand isn't just a marketing decision, it's a business and lifestyle decision, too.
- Sep 24, 202638 min
Is Your Business Showing Up on ChatGPT or other AI Chatbots? Here's How to Find Out
Even if you personally aren't a fan of AI Chatbots like ChatGPT, Claude, or Grok - you WANT your small business to get recommended in their search results because that can lead to more sales. But how do you even start to measure your AI "visibility"? In this episode, we share a four-lens framework for figuring out whether your business is showing up in AI chatbots like Google AI Overview, ChatGPT, Claude, and more. If you're a small business owner who wants to stay visible, stay informed, and stay ahead of what your customers are doing - listen to this episode. You'll get a clear, practical starting point for understanding how AI might already be affecting your business.
- Sep 17, 202640 min
Google Search Console Is Changing: What Small Business Owners Need to Know in 2026
Google Search Console just got a lot more interesting for small business owners. Google is giving businesses new insight into how their content shows up across search and that includes the growing connection between your website, social media content, and the way people discover you in search. In this episode, we discuss Google Search Console - what it is, why small business owners need to be using it and the 2026 update that'll convince you to start using Google Search Console immediately (if you're not already). If you want to see how well your website and social media content is working to attract people to your business, this episode is for you.
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About S.O.B. (Small Owned Business) Marketing
Welcome to the S.O.B. Marketing Podcast! We are a pair of marketing sisters who want to help you S.O.B.’s (small owned businesses) grow. Our commitment to you is to give you the real talk on what works when it comes to marketing and promoting your small business, and what doesn’t really work. We are Chelsea and Vivian and we promise to always keep the conversation real.
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