So This Is My Why

Pinn Yang: How He Built A RM75 Million Media Empire & What Drives Him [CEO, Foodie Media Berhad]

November 27, 2025·1h 21m
Episode Description from the Publisher

Meet Lim Pinn Yang, co-founder of Foodie Media Berhad - IPOing today at a RM70 million valuation! He once sold woks at the morning market with his dad, scored 1A in SPM exam and earned $0.20/day from his 1st blog But he’d always dreamt of being a “business entrepreneur”. And today, his dream comes true. That little blog he started in 2016 has turned into a 46M+ follower digital media empire. And just in 2024 alone, it hit: 20+ lifestyle brands, including Penang Foodie, KL Foodie, Halal Foodie, Malaysia Homie, Car Buddie and Techie 2.8B views 70 people RM24 million in revenue But… who IS Pinn Yang? What drove him to do what he does? How did he end up with an investor like Bryan Loo of Loob Holdings? And… what does success mean for him? Listen to find out. Thanks Foodie for sponsoring this episode! 🙊 Want to support STIMY for as little as $0.10/day? https://www.sothisismywhy.com/support-stimy/ 🍿 YouTube: https://youtu.be/lhIUOf7jSKs 📍Show notes: https://www.sothisismywhy.com/155 💌 Weekly STIMY Newsletter on the art of storytelling + building your personal brand (+snippets of STIMY behind-the-scenes): https://sothisismywhy.ck.page/profile

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