Smarter Podcasting: How To Use Podcasting For Business Growth

Why Google Will Never Find Your Podcast (And the Simple Fix)

June 8, 2026·20 min
Episode Description from the Publisher

“Google does not scan Apple Podcasts. Google does not crawl Spotify. Google does not read your podcast show notes inside those platforms.” In this episode, I break down one of the biggest misunderstandings in podcasting: podcast SEO. A lot of people online tell you to optimise your episode titles, show notes, and descriptions so Google can find your podcast. But that is not really how Google works. What I want you to understand in this episode is the difference between Google SEO and podcast ...

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